Marketers Moving to Social Media. It took a while.
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content. But things are changing. Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter.
According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects. Marketers’ Top Social Media: Twitter, blogs, LinkedIn, Facebook. The study, which set out to understand how and why marketers are using social media to grow and promote their businesses, found that Twitter, blogs, LinkedIn and Facebook – in that order – are the top four social media tools used by marketers.
The research also included an analysis of nearly 700 open-ended responses, which revealed the top-three questions marketers are asking about social media: What are the best tactics to use? How to do I measure the effectiveness of social media?