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Gartner touts Web 2.0, scoffs at sequel. Network World - LAS VEGAS -- IT executives just getting comfortable with having Web 2.0 technologies within their networks are being faced with a moving target: Web 3.0.

Gartner touts Web 2.0, scoffs at sequel

But this time, the buzzword is really just a marketing ploy used to hype incremental improvements over the groundbreaking technologies that were labeled Web 2.0, analysts said during this week’s Gartner Web Innovation Summit in Las Vegas. “There are a lot of constituencies trying to hijack the term Web 3.0,” Gartner fellow David Mitchell Smith said Thursday.These are mostly vendors pushing virtual worlds, the semantic Web and the mobile Web, Smith said. Web 2.0 staples such as AJAX, mashups, blogs and wikis gained mass adoption after a few years in which there was not a lot of innovation in Web technology, said Gene Phifer, a Gartner distinguished analyst. <a href=" Poll</a> - <a href=" Our Poll</a>

Niche Web Sites Buck Media Struggles. 10 Leading Trends in Social Media for 2009. Happy New Year!

10 Leading Trends in Social Media for 2009

1) 2008 Crushed the Old Media, 2009 will see New Business ModelsTwo blog posts describe the destruction: From Editor & Publisher 12/30/08: No Bull: 2008 — The Year Newspaper Stocks Collapsed (h/t Inquisitr ) The statistics behind the collapse of newspaper stocks in 2008 are sobering as New Year’s Eve approaches: GateHouse, down 99.55% in this calendar year McClatchy, down 93.6% Lee Enterprises, down 97.3% Journal Register Co., down 99.58% Media General, down 92.47% Gannett, down 80%Oddly, the winner in the sector is the company being beat up the most in the financial press, The New York Times Co.

(NYSE: NYT). Times stock is down 59% this year. From Six Pixels of Separation 12/30/08: Mass Media – Mass Destruction – analyzing the recent poignant admissions of capitulation by mainstream media The Rise of New Business Models? Business Week’s Steven Wildstrom notes that consumers can’t find many great old movies on DVD or online in this era of the long tail retailing. Web 3.0: The Next Web. Web 3.0 is poised to change the way small and midsize companies get business done.

Web 3.0: The Next Web

In this second of a three-part series, a look at how the next Web is transforming processes Don't Miss: Part 1 -- Where We've Been And Where We Are: Web 1.0 and 2.0 Don't Miss: Part 3 -- Web 3.0: The Risks and the Rewards The essence of the Web for business is the same as the essence of every business undertaking: communication, content, transaction, resolution, and mutual benefit. For some time now, and from now on, content will be the most essential element. It's the same as it's always been — only, as the Web evolves, it's becoming different. Maybe very different. Among the biggest Web 3.0 (and beyond) buzzes right now is the pursuit of the semantic Web. What the semantic Web's enthusiasts promise is the transformation of everything on the Web — documents, videos, e-mails, music, images, everything — into elements of a database.

The goal? Think of it as mashups on steroids. 1 of 3 More Insights.