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How The Media Did Itself In - Forbes.com
From the irresistible rise and fall of real estate to Wall Street's meltdown to the tottering of print media, the epicenter of history seems always to hover around New York--or so New Yorkers always think. We haven't noticed that, of late, the narrative has changed subtly: It's all about how power is devolving away, how we've lost our credibility and perhaps our position as the national hub of finance, culture and news. Washington and therefore the country at large owns our great investment houses, while the Internet has atomized the music business and is fragmenting our print news institutions. The U.S. Senate now debates what to do about newspapers .Today a flack from public relations firm SS PR sent me yet another piece of spam following up an e-mail pitch I never asked for, proving that PR folks need some guidance in how to avoid being "that annoying flack" that journalists and business development workers gossip about at the bar. Because by pleasing journalists, you don't just help them — you help yourself. 1. Don't follow up e-mail pitches ("I was wondering if you had the chance to read this material," said the SS PR message. Oh, I had the chance. I also had the chance to watch Ron Popeil infomercials).
