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Online Brand Hijacking Worries 29.5% of Marketers - MarketingVOX
The research, which examined how marketers view threats to brand integrity, found more than one-third agree that brand fraud is becoming more organized and global, while nearly as many believe the recession is contributing to the problem. Top marketers are reporting increasing levels of brand fraud during the recession, especially online, but they are struggling with how to quantify it and many feel powerless to act on it even if they could, according to a global audit of 306 marketers by the Chief Marketing Officer (CMO) Council and MarkMonitor ( via MarketingCharts). A growing amount of brand fraud and trademark trespassing hails from the online world, where it is difficult to identify because of increasingly sophisticated brand hijackers.
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PR firms grow amid marketing gloom
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