Best Podcasts on Social Media | Online Marketing Blog. UPDATE 12/29/08: Voting is closed and the winner, Best Podcast Social Media, DishyMix by Susan Bratton of Personal Life Media. Congratulations Susan! Congrats also to the runner up, User Friendly Thinking by Bizzuka’s John Munsell and Paul Chaney. There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.
Where did this list come from? Of course it’s not really an official OMB “best” list until readers vote for their favorites. SocialMedia.biz – JD Lasica runs one of the oldest blogs on social media and produces a nice collection of videos and podcasts on social web platforms and people. Managing the Gray – C.C. Across the Sound – Joseph Jaffe produces a weekly podcast that discusses the world of new marketing, media and PR. If Enterprise 2.0 Fits, Buy It. Remember the web 2.0 bandwagon we discussed earlier? According to a recent report released by Gartner, that same bandwagon is going to need its own jet in about four year's time. “The Emerging Enterprise Social Software Marketplace” projected that by 2011 “the social software market will grow from US$ 226 million in 2007 to more than US$ 707 million.”
From blogs and wikis to social software platforms; to bookmarking, communities of practice, discussion forums, expertise location and information feeds, enterprise and Web 2.0 investments are exploding. Many think this research validates Web 2.0 technologies. If they generate revenue, they must be worth it, right? Bear in mind that they generate revenue because people like them, use them with regularity and they seem to make social networking more effective than traditional static platforms. Web 2.0 technologies were once seen as a threat to investors. Evidence from the report, “Enterprise 2.0: Fad or Future? Web 2.0, Sea Changes and the Enterprise. Well, it’s all the rage. Publications like Business 2.0, Fast Company and even Business Week are all writing about Web 2.0, the new Net and the next digital gold rush. What the hell is going on now? Is this another bubble? Will Web 2.0 companies crash and burn like their parents? I’ve thought a lot about this over the past couple of years and really wanted to stay almost neutral on the rise of wikis, blogs, podcasts, RSS filters, mash-ups, crowdsourcing, service-oriented architecture and the impact they would have on us all, especially the enterprise.
Initially I thought that these technologies were destined to support social networking in all its glory. But after thinking about it some more I realized that important changes were occurring, changes that would impact the entire computing and communications spectrum. I hate to say this. So is this a sea change? Here’s only some of what it all means. 2) Blogs can be used to vet ideas, strategies, projects and programs.
Podcasting Tips: A Year in the Life. We set out on our first podcasting initiative at my company about a year ago. At the time, I remember feeling a little excitement the first time I saw our logo in the same space on iTunes as the cover of the hottest new albums. Of course, we weren't expecting to attract the same crowd as Mariah Carey or the Black Eyed Peas. But we believed the medium had strong potential as a way to share our thinking on some hot topics in the financial industry. Through iTunes, our website and other channels, we're attracting a growing audience for our podcasts. And we continue to refine what we offer. Here are a half-dozen tips based on what we're learning about the medium and our audience: Tip #1: Explore the variety of recording options You obviously will get the highest quality podcast recording by going to a professional studio.
Another way to record is to acquire professional-grade microphones and software such as Sony's Sound Forge Audio Studio. Tip #4: Create an audio signatureN. Ad Age - Marketing Reality Check: Blogs, Pods, RSS.