Hub using Twitter, Facebook in hunt for stolen bikes [BostonHer. 10 Tips for Marketers From the CDC's Swine Flu Response - A. Aggregate, Curate, Publish To Create Local Media. If I was starting The Village Voice today, I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople. I would hire an editor and a few journalists. And then I'd go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them.
The good news is I wouldn't have to build that aggregation and curation system. What would the P&L of this new local media company look like? As you might imagine, it's a "honey we shrunk the kids" story. Of course, there are going to be a lot of variations on this model. Whether the tools come from Outside.in or someone else, I am confident that this is the direction of the local media business. 25 Must Read Social Media Marketing Tips.