The State Of Online Community 2008. Eight Competencies Competencies to Socializing Your Organization. Craig Newmark’s Keynote Unlocks the Secrets to Building a Commun. Case Study: Yamaha's Conversation with Their Customers. TI's Web 2.0 Success Story: Better Customer Service - CIO. CIO — Back in 2004, Texas Instruments (TI) noticed a problem in its customer service department, one that's typical in companies serving technical customer bases. Some of TI's main customers (engineers) buy and use some of the company's most technical products, such as digital signal processors. TI needed a better way to quickly provide answers to customer questions, without the customer sitting on hold with a call center, waiting for a representative who might not even have the technical expertise to answer the inquiry.
Around the same time, tech industry observers were noting that Web 2.0 technologies could be utilized to build customer communities to transparently document common problems. As community-based applications emerged, TI decided to build "E2E," which stands for engineers to engineers. Launched in 2008, E2E is an externally-facing community where TI's staff interacts with engineering customers (and where the engineers could interact with each other). When a Blog Isn’t Enough: Expanding Customer Interaction with a. 12 Rules For Bringing 'Social' To Your Business. Friday, May 8, 2009; Posted: 10:23 AM - by Dion Hinchcliffe Rarely do I take a negative viewpoint on new developments, especially in technology. But lately, with the seemingly runaway rise of highly successful social networks like Facebook and Twitter, it's become clear that adding the word "social" to virtually any product or service has become the current marketing trend du jour, often to the detriment of the consumers of those offerings.
While this inevitably happens with many new developments, particularly in the highly fad-driven technology industry, it does unfortunately quickly rob important new concepts of their original meaning and implications. Worse, it misleads those who are seek to understand, access, and apply the concepts that have become so singularly successful and which drove so much interest. The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. So, social business .