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We’re Tumblr fans here at Mashable . That’s why we’re super excited by today’s news that Tumblr now has their own official native iPhone app and it’s completely free. The new Tumblr app is actually just a freshly updated and re-branded version of the existing $1.99 Tumblerette app, so you can expect the same look and feel, ease of use, with a few extra twists, but now free of charge.

Tumblr Rebrands Tumblerette & Releases Free iPhone App

http://mashable.com/2009/02/25/tumblr-iphone-app/
http://www.readwriteweb.com/archives/joint_contact_first_business_tool_to_integrate_twitter.php Enterprise 2.0 is a rapidly growing trend that takes the concepts and tools of social media (social networking, RSS, wikis, blogs, etc.) and re-purposes them for business use, wrapping them up into applications that make the tools at work seem more like the tools we use in our day-to-day lives. While these enterprise 2.0 apps give us that web 2.0 feel, it's rarer to see actual Web 2.0 services like Facebook or Twitter used by businesses . And although we've seen many people promoting the business use of Twitter , we had not yet heard about anyone actually going so far as to integrate Twitter into a non-consumer focused application. However, that's just what Joint Contact has done.

Joint Contact: First Business Tool To Integrate Twitter?

The ROI From Twitter: "Don't bother" telling your

O’Reilly Media held a Webinar this afternoon that was promoted as delivering “power tips” on how to use Twitter. In the question and answer period, after Tim O’Reilly and Sarah Milstein delivered their tips, one of the questions was: “How do you quantify the benefit of Twitter to a CFO?” It’s very difficult to quantify the return on investment of Twitter, to an organization, he said. Instead, he takes a Nike stance on it: “Just use it.” http://www.zdnet.com/blog/btl/the-roi-from-twitter-dont-bother-telling-your-cfo-oreilly-says/18548
http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/

11 Things to Avoid When Using Twitter

Twitter has taken off since my last post. It is all over the place. You can turn on the TV at any given time in any given country and be sure to hear it mentioned.
CIO — The more people you follow on Twitter, the more you realize the truth: Sometimes, you want a short break from certain people. Sometimes, you even need to break up. Topping the list of annoyances, there's the too much information (TMI) tweets, followed closely by the criminally self-promotional and the disgustingly self-indulgent. These tweets can trickle into your Twitter stream with great regularity, rendering the service at times useless. http://www.cio.com/article/490170/Twitter_Etiquette_The_Polite_Way_to_Take_a_Break_Ignore_or_Unfollow

Twitter Etiquette: The Polite Way to Take a Break, Ignore or Unf

Tweeting Your Way to the Top | PRWeek US

http://www.prweekus.com/tweeting-your-way-to-the-top/article/120793/ In today's on-demand society, news travels fast. In fact, according to social networking tool, Twitter, news travels at about 140 characters at a time. Twitter is the most widely used micro-blogging site and has become an essential PR and marketing tool. When the medium is being talked about by mainstream media staples such as CNN, the Wall Street Journal , and the New York Times , PR folks need to be paying attention.
Twitter's business model is starting to show. An early sign came in April, when the popular microblogging service launched in Japan and the home page for every Japanese user included a big banner ad in the top right corner. Then, on Aug. 7, Twitter made another change, this time in the U.S., by limiting the number of people a single user could connect with, or "follow," to about 2,000. Most recently, on Aug. 14, Twitter made the biggest move yet to slash costs. It killed outbound message delivery to mobile phones via short message, or SMS, in all countries except the U.S., Canada, and India. Taken together, these moves point to the trouble with Twitter.

The Trouble with Twitter

http://www.businessweek.com/technology/content/aug2008/tc20080815_597307.htm
http://www.cio.com/article/420763/Twitter_s_Potential_for_Business_Users CIO — Twitter , a social networking site that allows people to track each other by writing and exchanging short text messages, has spurred business technology leaders to investigate how they might utilize such a service to improve their organizations' ability to collaborate and communicate with colleagues and customers. Twitter has gained popularity among the social media digerati in large part because it addresses the problem of information overload on the Web by requiring that users keep their posts brief and concise (140 characters or less). It's become a phenomenon known as "microblogging," and other sites such as Pownce and Jaiku have started similar services. Users follow friends, colleagues, media figures, bloggers, online publishers and complete strangers whose updates they find interesting enough to monitor.

Twitter's Potential for Business Users - CIO.com