Three Strategies for Thriving on the Decentralized Web. Digital Execs Say Metrics Are in 'Crisis' NEW YORK The most measurable medium’s metrics are a major mess.
So says a group of digital media executives who participated in a measurement-themed panel session today at the Interactive Media Conference hosted by Editor & Publisher and Mediaweek in New Orleans. Jason Kint, svp, general manager, CBSSports.com, was particularly frank when asked about the state of online measurement. He said the industry “has gone backwards in the past five years. There is a real crisis in metrics right now.” Google Gets Ready to Rumble With Microsoft.
Google… the OS for Advertising. Traditional media companies are in a persistent state of confusion when it comes to Google.
The question that keeps these media executives up at night is… is Google a friend or a foe? If recent conversations I’ve had with such executives are any indication, Google’s recent deals and initiatives (e.g. acquiring YouTube, selling newspaper and radio ads, etc.) have only served to heighten their frustrations to an all-time high. From where I sit, the answer to this vexing question lies in one’s ability to foresee what Google is planning from a product development perspective. As Online Ads Grow, Eyeballs Valuable Again on Web - NYT. PWC Says Online Ad Revenue To Eclipse Radio by 2009.