Retailers Dumping More Into Paid Search [MediaPost] DOOH Revenues Rise 13% In 2013 While the Internet is still the fastest-growing medium with a 15.7% increase in 2013, digital out-of-home video isn't far behind.
Total advertising revenues increased 13% from $840 million in 2012 to $950 million in 2013, according ... Turner's Koonin Exits TV, Joins Atlanta Hawks Longtime Turner Entertainment Networks executive Steven Koonin, president of entertainment, is leaving to be the chief executive officer of NBA team the Atlanta Hawks. M-Commerce's Big Moment [BusinessWeek] It's never been easy making mobile-commerce predictions.
Researchers who tried to forecast how much we would spend on goods and services via cell phone came up with all sorts of projections that were wide of the mark. Early in the decade, published reports cited forecasts that by 2006 more than one-quarter of U.S. cell-phone users would use the device to buy content and physical goods. Turns out that by the end of the second quarter, only about 7% of U.S. consumers bought goods or conducted financial transactions via cell phone, according to a Nielsen Mobile survey of more than 90,000 people.
Ralph Lauren adds twist to window shopping.