Education

Teaching the Facebook Generation [BusinessWeek] Our goal as college professors is to open students’ minds to new experiences so they can grow intellectually while they mature through the traditional four-year process.

But we are also challenged to give students the immediate skills they will need once they graduate so that they can begin their professional careers and move away from the fry-o-later to the cubicle and beyond. Over the past decade, there has been a sea change in the marketplace demands for graduates. Whereas broad skills used to be sufficient, now our students must demonstrate a set of concrete skills that not long ago were required only of those in highly technical majors. Nowhere has this change created a greater shift than in fields such as marketing and public relations, which traditionally have been viewed as nontechnical but are now demanding a technological competency that is astounding.

Breakdown: The Five Ways Companies Let Employees Participate in. Gary Hamel on Managing Generation Y - the Facebook Generation vs. By Gary Hamel The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation.

At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy.