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Enterprise 2.0, version 2.0 : Andrew McAfee’s Blog
I’m not satisfied with my earlier definition of Enterprise 2.0 , so let’s propose a refinement (I’m sorry if this feels a bit pedantic, but clear constructs are important to academics): Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities . ( Wikipedia’s definition ). Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.
During a telephone conversation between us last week Aaron Fulkerson of MindTouch said he was going to pick up on my Collaboration Networks meme, and he has now produced a solid post on this topic. Aaron takes on the number one issue plaguing widespread adoption of broad Enterprise 2.0 strategy: piecemeal departmental use of collaboration tools, while useful parochially, do not create a meaningful information fabric that weaves the entire enterprise together. Tools and technologies are often budgeted for at a departmental level rather than being designed to interoperate between departments, which provides better financial and organizational value. The ability to scale the entire company instead of grappllng with disparate next-generation toolsets in each department that don't work well with other parts of the business is the way to multiple 2.0 silos in the future.
