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Communities

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Enterprise: List of 40 Social Media Staff Guidelines. Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits are handling the fact that their staff are members of social networks too.

I once had to step in to calm down a forum that was off the charts with negativity and general unpleasant comments. To be even heard, I started to IP and MAC address ban anyone who posted under secondary IDs for the purpose of trolling (making up a temporary persona who’s only purpose is to create negative comments). I shouldn’t have been surprised – victim number one was the entire Customer Service department. Behavioural and Etiquette Guidelines for Organisation Enemy Media? I thought I blogged this chart before? How Intel is listening, engaging with its community. Do Enterprises Have the Patience to Dev. Communications, expectations, and business seem to move faster than ever these days.

With the constant buzz of the Blackberry, a continuous stream of Tweets, and in incessant interruption of IMs our attention spans have dwindled even more. Our collective attention and patience is a dwindling resource. Yet, community dynamics still require a long-term view. Communities – and I don't mean flash mobs, groups of 10 people, or event attendees because those are not communities – take time to develop and flourish. Measuring communities based on quarterly earnings calendars is a bad way to go but most businesses are focused on short term performance. We are under such intense pressure to show results that we often abort efforts that play out over longer periods. This is precisely why I think many companies will fail. There are certainly ways to encourage faster community maturity.

Communities are one of the hardest types of organizations to launch, develop, and sustain.