300 Case Studies of Social Media Marketing [Wendy Tarr's Bl. Management - Twitter do’s and don’ts for brands. You Can’t Build a Business Case for Social Software. Anthony J. Bradley GVP 3 years at Gartner19 years in IT Anthony J. Bradley is a group vice president in Gartner Research, managing teams that cover business process management, project and portfolio management, enterprise architecture, IT procurement, IT sourcing, and vendor management.
Read Full Bio Coverage Areas: by Anthony J. Late last week I had a conversation with a client who was asking for a standard set of value or ROI metrics for social software. There is a good reason why it is so difficult to build a generic, universal business case for social software. Now you can build metrics around social activity (registered participants, visits per month, posts per month, average time between visits, pages viewed, etc.) which is important and can be indicative of a thriving community. I’m interested to hear who out there is building (or trying to build) a business case(s) for social software and how it is going. Social Media Case Studies | The Parallax View. Digital Marketing: Using Social Media to Listen to Consumers ... Social Media Marketing Industry Report. Social Media Marketing Industry ReportBy Michael Stelzner Social media is seen by many marketers as the next gold rush.
NOTE: Click here to see the 2012 version of this report. To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find: The top social media marketing questions marketers want answeredHow much time marketers are investing in social mediaThe benefits of social mediaHow time invested impacts resultsThe top social media toolsAnd much more! If you’re pondering starting social media marketing, these findings will help push you over the edge. Enjoy the report!