Microsoft Defends Its Empire. Web 2.0: Managing Corporate Reputations. By Michelle Conlin and Douglas MacMillan Zachary Weiner, the CEO of Chicago boutique ad agency Luxuryreach, has had quite a time in social networking land of late.
Recent adventures include employees twittering about how demanding Weiner is, how hung over they feel, and how "totally not into" the client they are. Then there's the worker and her boyfriend who are lobbing character assassinations, sexual insults, and details of their therapy sessions at each other on Facebook. "I can't lie, I'd almost like to hear how it ends," says Weiner.