Fortune+1000. Social CRM: Social Media Strategists: Can we learn from the past. Selling Web 2.0 projects to the business. A new form of obsessive compulsive disorder is afflicting the workplace.
You may have noticed that some employees begin to twitch and jitter if they have not checked Facebook in the past 10 minutes. But although the social networking craze has reached epidemic proportions, the chief executive is more likely to wonder if the much-hyped Web 2.0 can bolster the books. As with the with dotcom era, the flannel surrounding Web 2.0 can obscure any vision of how it can help a business achieve its goals. According to Jeffrey Hammond, senior analyst with Forrester, Web 2.0 technology offers big rewards.
These include "committed customers, more productive employees, and empowered communities that increase the rate of innovation around corporate assets such as products and historical data". How Does Web 2.0 Apply to the Insurance Industry?