Brandividuals. How not to name your company. It’s Time to Brand Yourself. The purpose of branding is to promote the virtues of a company or product and differentiate those virtues from all other companies and products.
And what works for products goes for people too. Just as you can construct a brand for a product or service, you can build a strong brand identity for yourself. Now is the perfect time to be thinking about developing your personal brand. Social Media Sites Start Snagging Big-Name Marketers.