How Marketers Get it Wrong With Mommy Bloggers. Andy Sernovitz: How The Palm Pre Missed a WOM Opportunity. Excitement started to build for the Palm Pre phone after the January consumer electronics show. Everyone said it was amazing. I was eager to try it, even though I had bad coverage from Sprint years ago. This was a chance for Palm and Sprint to win me back. So I waited. I signed up for the email list on the Palm web site. No emails. I gave up last month and bought an iPhone. Here's where they blew it: They recruited eager fans and evangelists. Here's the lost opportunity: They could have assigned one person to reach out to bloggers and fans and create an evangelist program. Instead, Sprint and Palm went with old-school PR and advertising. I don't know if the phone will be a hit or not. All aTwitter about social networks. Publications: Consumers Using Social Media To Manage Brands.
Blogs Fascinate, Frighten Marketers Eager to Tap Loyalists.