The Internet Governance Forum. 10 Social Media Metrics for Nonprofit Organizations (and How To Track Them) « Nonprofit Tech 2.0. “A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations.
Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet (Download). If you are using social media correctly, then your numbers should rise from month-to-month. If not, it may be time to get some training. 1. Welcome To Beth Kanter.Org.