Introducing The Conversation Prism | PR2.0. InShare16 Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks.
If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future. Crisis informatics, or the study of community emergency response. The "crisis informatics" (Google search) term is new to me, but the research I've been able to find under that term is familiar.
Faced with an unexpected crisis situation that is bigger than what the mainstream media and existing government organizations can easily manage the news flow from, how do communities response in emergency situations with social media and with ad hoc emergency response systems? Without going into lots of detail I do want to share one recent paper that caught my eye, via Leysia Palen: Backchannels on the Front Lines: Emergent Uses of Social Media in the 2007 Southern California Wildfires. Opportunities for participation by members of the public are expanding the information arena of disaster. Social media supports “backchannel” communications, allowing for wide-scale interaction that can be collectively resourceful, self-policing, and generative of information that is otherwise hard to obtain.
LinkedIn Gives You a Better Way to Brand Your Business. Building your personal brand on LinkedIn can be instrumental in landing you that perfect job.
But in today's social media savvy world, companies also need to focus on their online professional branding strategies for better recruiting. LinkedIn thinks they can help here too. LinkedIn has just rolled out Custom Company Profiles to help you make your company profile shine bright and attract would be applicants with targeted content, better visibility, and more modules. The new and improved company profiles allow for businesses to display relevant career-specific information within its own tab. So now instead of all the company's information jammed on to one page, a job seeker can click the Careers tab to quickly get a tailored view of your online career center.