Social Media Tools. 2012: The Year of Influence. By Adam Schoenfeld – February 15, 2012 How Brands Can Leverage Klout’s Influence Data in Simply Measured Everybody is talking about influence in 2012.
Many of you have been asking us for more reporting in this area. We’re excited to announce that we’ve partnered with Klout to launch in-depth influencer analytics in Simply Measured. We now have 4 reports that help brands use Klout’s data to enhance social media reporting and ultimately take action. Note: Klout reports are now available to all Simply Measured customers, or you can get started with the Free Klout Audience Analysis –> 1. You have been successful at growing your brand’s audience on Twitter, but what do you know about your followers? 2. When tracking your brand, do you know who is talking about you? 3. You have a good handle on your Twitter performance. 4. You already measure your brand’s audience and engagement relative to your competition. Usage of Klout data is subject to Klout’s API terms of service, available here.
Topsy Social Analytics: Twitter Analytics For The Masses (& Free, Too) There are plenty of social analytics tools, but the most full-featured ones are often too expensive (i.e., geared towards enterprise-level users) and the inexpensive ones usually offer limited functionality.
And then there’s Topsy Social Analytics, which was just launched this morning and immediately becomes one of the best free Twitter analytics tools I’ve seen. There are a number of ways to use it and, if you click that link to check it out, don’t be surprised if you spend the next hour there. With Topsy Social Analytics, you can analyze domains, Twitter usernames, or keywords — and they can be compared over four timeframes: one day, a week, two weeks or a month. Each type of analysis returns different results. Compare three domains, for example, and Topsy analytics will chart the number of links it found to each. Have a look at the three different types of comparisons: All of this is free. 5 Cool Twitter Search Tricks To Monitor What People Are Saying About You. If you own a website or are just trying to earn money online as a freelancer, it is always good to know what people are saying about you over the Internet.
People may be citing you, sharing experiences about your services or recommending you. In any case, you may want to be there to answer any questions, make contacts, and so on. One of the best tools to listen to online conversations is Twitter and here are a few actionable suggestions. How Do You Create Twitter Feeds? Despite the fact that Twitter has weirdly removed the direct option to grab the RSS feed of any search, all the RSS links are still working. To create an RSS feed, add your search query after this URL string: For example: software” (for exact match) There’s also a simple web-based app to generate Twitter search RSS links: Here are a few useful tips we have previously covered on having fun with RSS feeds, which you are likely to find useful for using the search tricks listed in this article: 5 Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur.
Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty. Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them? That's why many social media marketers and power users are in constant search of free, efficient alternatives. Most of the scripts that run the spreadsheets are "public," meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team). 1. GetTweets is a simple and fast Google Spreadsheet script that lets you quickly export Twitter search results into a spreadsheet.
Increase the number of results returned — up to 1,500. Spreadsheet details: Public script? 2. Engagement Analytics. Contact Us Interested in monitoring other platforms?
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