Social Media
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Shopping has always been a highly social experience, so it’s little surprise that retailers all over the world are exploring how they can best harness social media, both online and on the high street. This is a topic I explored in the above presentation, which I gave at the Asia Pacific Retailers Convention in Singapore late last year. It explores 3 key questions: What exactly are social media? Why are they relevant to (retail) marketing? How can retailers in Asia harness social media?
Social Media for Retail / We Are Social
Crisis Communications
Social Goes Mainstream: A Look Back at 2011
2011 was a banner year for social media. Social tools, and the individuals who used them, took center stage in major headline events throughout the year and proved beyond a doubt that social media tech 2011 was a banner year for social media. Social tools, and the individuals who used them, took center stage in major headline events throughout the year and proved beyond a doubt that social media technologies are not just about entertaining and informing, but about connecting like-minded people globally, powering movements and changing the way business is done.
Idealware and Darim Online, with support from Balance Interactive, have just released a free Nonprofit Social Media Policy Workbook for nonprofits trying to figure out how to get a handle on the personnel side of social media. In this simple yet complete guide, the authors walk through many of the critical social media policy issues with which organizations struggle: the reasons for a policy, applying organizational values to the policy, social media roles, what to say online, social media monitoring strategy, responding to criticism online, responding to other comments online, privacy and permissions, and thinking through copyright and attributions. If you are looking for a starting point for your social media policy, look no further. Read the full blog post for my review of the workbook.
Social Media Strategy for Nonprofits and Businesses
Mktg S/W & Applications
strategy
Social Media for Business
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them. People do business with people they like, k People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human.