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Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company's blog .
Jim Tobin is president of Ignite Social Media , where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing .
Social media is a relatively new phenomenon, but Delicious , Digg , StumbleUpon and other social media websites have become an increasingly important source of website traffic.
Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout -like rating system based on the ratio of pro and con opinions on Twitter and Facebook. Its new product called SparkScore was announced Thursday by Satmetrix, the company that created Net Promoter.
Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name.
PeopleBrowsr has launched Playground, a deep social analytics platform designed to be an all-in-one social media solution for the enterprise. PeopleBrowsr Playground takes the company's current platform offerings (as well as some new ones) and reorganizes them into four key sections: Analytics, Grid, Search and Engagement. Each of these sections is supported by the company's datamine, which has 1,000 days' worth of Twitter data related to demographics, hashtags, keywords and geolocation.