How to Read Ad Tags and Understand Ad Tag Variables. The term ad tag is thrown around quite a bit, and can usually refer to any link involved in the ad serving process, on the publisher, or marketer side. Strictly speaking, Ad Tags are the HTML code a browser uses to fetch an advertisement from an Ad Server – it is a redirect to content rather than content itself. There are also click tags, action tags, view tags, and other more specific variants to the general ad tag category. For this particular example, we’ll look at publisher side tag, because our purpose is to show how ad tags help publishers organize their content into targetable products. Ad Tag Components So, without further ado, feast your eyes on this example a Doubleclick ad tag: /ADJ – this code defines a specific type of ad call, and what the response can be, i.e., images vs. Zone-Based Hierarchy vs. Mathbabe. Visualign. Inside ChannelMeter. Probably Overthinking It.
Econometric Sense. Semil's blog. Guest blogging: Looking for guest bloggers or guest post? Join MyBlogGuest! Culture War: Classical Statistics vs. Machine Learning. 'Statistical Modeling: The Two Cultures' by L. Breiman (Statistical Science 2001, Vol. 16, No. 3, 199–231) is an interesting paper that is a must read for anyone traditionally trained in statistics, but new to the concept of machine learning. It gives perspective and context to anyone that may attempt to learn to use data mining software such as SAS Enterprise Miner or who may take a course in machine learning (like Dr.
Ng's (Stanford) youtube lectures in machine learning .) The algorithmic machine learning paradigm is in great contrast to the traditional probabilistic approaches of 'data modeling' in which I had been groomed both as an undergraduate and in graduate school. From the article, two cultures are defined: "There are two cultures in the use of statistical modeling to reach conclusions from data. Classical Statistics/Stochastc Data Modeling Paradigm: " assumes that the data are generated by a given stochastic data model Algorithmic or Machine Learning Paradigm: As Breiman states: Copywriting. Nir and Far. A data mining, predictive analytics, and business intelligence community. SEO by the Sea. ArXiv blog. Hilarymason.com. About. I am the Founder of We Wire People, and this is where I blog. On Enterprise IT and Social mostly, but sometimes also on more personal items such as spirituality and what moves me in my personal life After almost 15 years of working for Global 100 customers via an employer, I decided to follow my heart and passion and become self-employed in order to do what I like to do best: connect people through technology in the broadest sense of the word.
Across departments, companies, industries, entire countries or even continents. I really love working in the field of Enterprise Integration, as it connects machines to machines in order to bring more value to people. And maybe contrary to what you believe or have experienced, it is just a little complex at best, and usually brings return on investment within months or even weeks - if conducted properly (which I can guarantee you I do) Here's some history on my educations, my work, and my spiritual journey: that last bit is a big part of my life.