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Social Media Search Tool. Real Time Search - Social Mention. Emarketing Essentials Weekly Updates. 5 Reasons Why You Need A Social Media Content Calendar For Your Business.

Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed.

5 Reasons Why You Need A Social Media Content Calendar For Your Business

Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting. Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it. A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy.

Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. Download Example 1. 2. Content Idea Generator. The Ultimate Content Marketing Tools List. 8 Essential Elements of a Social Media Marketing Strategy. Do you need help getting started with your social media marketing strategy?

8 Essential Elements of a Social Media Marketing Strategy

Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing strategy so it works from day one. #1: Identify Business Goals Every piece of your social media strategy serves the goals you set. Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them. You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone. First, set your goals and objectives. I suggest you choose two primary goals and two secondary goals to focus on. . #2: Set Marketing Objectives Measurement is important to your strategy.

. #3: Identify Ideal Customers. Content - Kim Garst - Social Media for Small Business Owners. Social Media Site Usage 2014. In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site.

Social Media Site Usage 2014

While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites. The results in this report are based on American adults who use the internet. Other key findings: While Facebook remains the most popular social media site, its overall growth has slowed and other sites continue to see increases in usership. Facebook continues to be the most popular social media site, but its membership saw little change from 2013.

Every other social media platform measured saw significant growth between 2013 and 2014. The engagement of Facebook users continues to grow, while daily use on other platforms shows little change. Guidelines & Best Practice. Carousels on ecommerce sites: are they worth bothering with? Carousels on ecommerce sites are now commonplace, but are they useful for retailers?

Carousels on ecommerce sites: are they worth bothering with?

In theory, they offer a chance for sites to put multiple messages in prime postion on homepage, but there are drawbacks. I've been looking at the potential problems with carousels, as well as asking ecommerce professionals for their views... Usability issues with carousels They move too quickly The auto-forwarding of carousels can be a problem, especially if they move too quickly. Also, as this case study from Jakob Nielsen suggests, they also distract users from other elements on the page. Navigation problems Let's say you see a great jacket, or a particularly enticing offer when you load up the homepage, but then it changes. 11 Email Marketing Solutions for Small Businesses. Social media marketing and mobile marketing may be the newest, coolest kids on the online marketing block, but nothing works better for growing your business than good old email marketing.

11 Email Marketing Solutions for Small Businesses

Studies repeatedly show that email marketing is the most effective way to reach and retain customers. A study by consulting firm McKinsey and Co. recently revealed that email marketing is 40 times more successful than Facebook and Twitter marketing combined. To help you launch a successful email marketing campaign, here are ten email marketing solutions you can use to create, send and track emails — and discover what your subscribers do with your messages. 1.

Vertical Response Pricing flexibility is key for budget-conscious small businesses. Vertical Response's pay-as-you-go plans start at $7.50 for 300 emails. 2. Need a fuss-free email marketing solution? CakeMail is free to send up to 12,000 emails a month to 2,000 contacts or fewer.