Créer son site : 10 trucs SEO à ne pas oublier – NovoLaB. Rien ne sert de courir, il faut partir à point. nous dit Jean de la Fontaine dans le premier vers du Lièvre et de la Tortue.
Au moment de la création de son site internet, il n’est pas inutile de passer un peu de temps à s’occuper des différents points en lien avec le SEO que je m’apprête à vous livrer. Cela peut paraître être une perte de temps mais le temps perdu à ce moment s’avérera sans aucun doute un avantage à plus long terme. Ces points sont de deux natures : forme et fond. La forme Le nom de domaine Au delà de la question de sa disponibilité, de plus en plus difficile, faut-il choisir un nom de domaine en .com ou en fr ? Répondre à cette question vous permettra de choisir la meilleure option. L’hébergement Google comme les autres moteurs de recherche tient compte de la langue dans laquelle votre site est rédigé et la localisation du serveur sur lequel il est hébergé. La structure du site Les URL. 53 Plugins WordPress indispensables pour les sites web d'entreprise en 2016. Vous rêvez d’avoir un site d’entreprise et de créer une grande communauté ainsi que du contenu dans votre niche ?
The New Retail Purchasing Pathway. If you sell products via retail or e-commerce, you must understand the new retail purchase pathway for your consumers.
The folks at Raconteur developed an infographic that outlines this new process. Here are the insights… Discovery The discovery stage is mostly about getting inspiration and gathering ideas for a purchase. Consumers assemble an initial set of brands and retailers to consider, using a variety of digital channels as well as in-store browsing. 74% of online shopper find new products through review and recommendations on websites and social media.42.6 minutes spent in shops browsing just for fun, compared with 36.4 minutes on PCs and laptops. Evaluation The consideration set evolves and preferences emerge as the shopper gathers information from a variety of online and offline sources.
Purchase The shopper selects what to buy, where to buy it and how to take delivery. Loyalty After owning the product, consumers decide whether or not to select the same product or brand again. 5 Big Reasons To Have A Solid Social Media Marketing Strategy. How To Influence and Persuade Your Customers. Dr.
Robert Cialdini developed an infographic which displays six scientifically validated principles of persuasion. As a marketer, I can use these principles to enhance my ability to influence and persuade audiences in an entirely ethical way. I’m highlighting this infographic so you can possibly do the same. Reciprocity The obligation to give back what you have received from others.
Scarcity People want more of those things there are less of. Authority People will follow the lead of credible and knowledgeable experts. Consistency Activated by looking for and asking for small initial commitments that can be made. Liking. 7 Conseils Pour Accompagner La Transformation Digitale D'une Entreprise. 9 Inspiring TED Talks That Will Make You Rethink Effective Communication. When you hear the words “effective communication,” what do you think?
You might imagine people having a conversation in which they’re truly engaged and absorbed in what’s being discussed. Or you might think of a team making progress on a project together. And while those scenarios fall under the umbrella of effective communication, it’s so much more than an exchange of words. Truly effective communication happens when we’re comfortable in our own skin, sure of our ideas, and confident enough in the security of our environments to speak up. And that means communication is about more than words. 1) “Connected, But Alone?” We live in a world where it’s easier than ever to reach out to people across generations, cities, and even continents. Besides the fact that it’s bad manners, this increasingly common behavior is preventing us from relating to each other and self-reflecting. 2) “10 Ways to Have a Better Conversation,” by Celeste Headlee.
5 Easy Ways to Improve Client Retention. Join us live at Entrepreneur's Accelerate Your Business event series in Chicago or Denver.
Secure your spot » Client (or customer) retention is essential to the survival of any business. First, it's important to understand why client retention produces more long-term value and costs less than customer acquisition: You've convinced a customer already familiar with your brand to buy again; and that effort will always take less money and effort than introducing a new user to your brand from scratch. Related: Customer Retention Is No Accident -- How Small Business Can Get It Right Similarly, retaining a customer means you've positioned yourself for multiple transactions down the road -- not just one immediate transaction, as is the usual focus in customer acquisition.
Still, the trouble is that even with a stellar product and adept customer service managers, your retention rates may eventually underperform. 1. StrategeMarketing.com - Marketing produit, Marketing digital, marketing direct, neuromarketing. 10 Mistakes to Avoid When Starting an Online Business. Starting an online business begins with filling a need and building credibility, but the factors that go into making your online business a smashing success don’t stop there.
While the barriers for setting up a company are low, the majority of people starting an online business fail largely due to mistakes that seem obvious in hindsight -- such as overestimating profits or trying to be too many things to customers from the onset. But there are many more mishaps business owners experience. To enhance your shot at success, try and avoid these 10 common mistakes when starting an online business. Related: How to Make Money Online: The Basics 1. You don’t need to have a formal business plan -- but you still need a plan. While the big-format business plan is growing obsolete, Sujan Patel, vice-president of marketing at the software company When I Work and the founder of several SaaS startups, says, “You don’t need a formal 20-page business plan to successfully plan a business. 2.