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Créer son site : 10 trucs SEO à ne pas oublier – NovoLaB. 53 Plugins WordPress indispensables pour les sites web d'entreprise en 2016. The New Retail Purchasing Pathway. If you sell products via retail or e-commerce, you must understand the new retail purchase pathway for your consumers.

The New Retail Purchasing Pathway

The folks at Raconteur developed an infographic that outlines this new process. Here are the insights… Discovery The discovery stage is mostly about getting inspiration and gathering ideas for a purchase. 5 Big Reasons To Have A Solid Social Media Marketing Strategy. How To Influence and Persuade Your Customers. Dr.

How To Influence and Persuade Your Customers

Robert Cialdini developed an infographic which displays six scientifically validated principles of persuasion. As a marketer, I can use these principles to enhance my ability to influence and persuade audiences in an entirely ethical way. I’m highlighting this infographic so you can possibly do the same. Reciprocity. 7 Conseils Pour Accompagner La Transformation Digitale D'une Entreprise. 9 Inspiring TED Talks That Will Make You Rethink Effective Communication. When you hear the words “effective communication,” what do you think?

9 Inspiring TED Talks That Will Make You Rethink Effective Communication

You might imagine people having a conversation in which they’re truly engaged and absorbed in what’s being discussed. Or you might think of a team making progress on a project together. 5 Easy Ways to Improve Client Retention. Join us live at Entrepreneur's Accelerate Your Business event series in Chicago or Denver.

5 Easy Ways to Improve Client Retention

Secure your spot » Client (or customer) retention is essential to the survival of any business. First, it's important to understand why client retention produces more long-term value and costs less than customer acquisition: You've convinced a customer already familiar with your brand to buy again; and that effort will always take less money and effort than introducing a new user to your brand from scratch. Related: Customer Retention Is No Accident -- How Small Business Can Get It Right.

StrategeMarketing.com - Marketing produit, Marketing digital, marketing direct, neuromarketing. 10 Mistakes to Avoid When Starting an Online Business. Starting an online business begins with filling a need and building credibility, but the factors that go into making your online business a smashing success don’t stop there.

10 Mistakes to Avoid When Starting an Online Business

While the barriers for setting up a company are low, the majority of people starting an online business fail largely due to mistakes that seem obvious in hindsight -- such as overestimating profits or trying to be too many things to customers from the onset. But there are many more mishaps business owners experience. To enhance your shot at success, try and avoid these 10 common mistakes when starting an online business.

Related: How to Make Money Online: The Basics.