Approval definition. Approval Definition. Comparing fashion process networks and friendship networks in small groups of adolesents. Peer approval in the sartorial purchasing patterns of The University of Georgia students. There's ample evidence that peer approval and group acceptance play a role in many social phenomena.
This influence can manifest itself through the bystander effect, peer pressure, social facilitation and in many other ways. However, dress as a means of social influence has been largely ignored. This study was designed to determine whether peer approval and group acceptance influence the sartorial purchases of college students and their participation in popular apparel trends on-campus. Buying behaviour & influences tweenage girls. Social comparison theory. Social comparison theory was initially proposed by social psychologist Leon Festinger in 1954.[1] Social comparison theory is centered on the belief that there is a drive within individuals to gain accurate self-evaluations.
The theory explains how individuals evaluate their own opinions and abilities by comparing themselves to others in order to reduce uncertainty in these domains, and learn how to define the self. Following the initial theory, research began to focus on social comparison as a way of self-enhancement,[2][3] introducing the concepts of downward and upward comparisons and expanding the motivations of social comparisons.[4]