Let's Schmooze - Doug Eboch on Screenwriting. Top Selling General Advertising Textbooks | Find your Top Selling General Advertising Textbook - Textbooks.com. AWAI Member :: View topic - The Essential Copywriter's Reading List. Resources - The Marketing Spotlight. If you're new here, you may want to subscribe to my RSS feed.
Thanks for visiting! For those in business, understanding advertising is as important as – well, as paying your taxes. You just gotta know it, folks. Here is a list of 27 books that will “get you started.” Some are old, some new, all valuable. Pgd_an54i. Al Ries and Jack Trout's "Positioning" Best Marketing Book | Ad and Marketing Book Reviews. AWAI Member :: View topic - The Essential Copywriter's Reading List.