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Let's Schmooze - Doug Eboch on Screenwriting It’s time for my best-written movies of the year list. Once again, it’s been a surprisingly good year. There was a time when I’d only have two or three locks to make my list, and I would have to fill out the other spots with decent-but-flawed choices. In 2012 things were different. Looking back, at least seven of the movies that made my 2012 list were really excellent screenplays. This year, I’m having a hard time limiting myself to only ten films! Let's Schmooze - Doug Eboch on Screenwriting
Top Selling General Advertising Textbooks | Find your Top Selling General Advertising Textbook - Textbooks.com Michael Corbett PaperbackISBN13: 978-0966738391ISBN10: 096673839X New Top Selling General Advertising Textbooks | Find your Top Selling General Advertising Textbook - Textbooks.com
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Resources - The Marketing Spotlight Resources - The Marketing Spotlight If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! For those in business, understanding advertising is as important as – well, as paying your taxes. You just gotta know it, folks. Here is a list of 27 books that will “get you started.” Some are old, some new, all valuable.
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Al Ries and Jack Trout's "Positioning" Best Marketing Book | Ad and Marketing Book Reviews Ad Age wanted to create a definitive reading list for the marketing and media business, but we didn't know whether the editorial team could pull it off on our own, so we turned it over to the wisdom of crowds. We tallied hundreds of reader responses, but in the end it was the ad-focused classics that won the day, with Al Ries and Jack Trout's "Positioning" narrowly defeating "Ogilvy on Advertising" for the top spot. ... Al Ries and Jack Trout's "Positioning" Best Marketing Book | Ad and Marketing Book Reviews
AWAI Member :: View topic - The Essential Copywriter's Reading List