Produto Hotsite Apple - Hotsite Apple. Using Deceptive Design Elements to Emphasize Product Features « Usability Post. Recently, I’ve noticed how Apple’s product designs have taken a direction towards deception — a gentle sort of deception that doesn’t trick you into thinking the product has something it doesn’t, but a deception that promotes and extends the appearance of certain features so that they appear better.
I think it’s a smart way to design products (from a business perspective) as it will make your products seem better than they actually are, all done artificially through appearance rather than function. Here are a couple of examples. Apple has modified the curves on their computers, from a smooth symmetrical curve to a more gently curved edge that gets cut off at the end, forming a sharp corner. What does this achieve? Usability Post. MercadoLivre: Adaptador Mini-Dvi para DVI para Macbook Mac Original Apple - R$ 67.99. MercadoLivre: Case Capa Acrílico Rígida para Macbook Apple Melhor preço - R$ 89.99. MercadoLivre: Case luva MacBook 13.3 - Excelente qualidade - R$ 65.00. Escolha. MercadoLivre: Macbook Black.