Why Most CEOs and Top Execs Don’t Get Social Media. This past week I attended The World Business Forum Reception at The Yale Club in NYC.
The participants included some leading CEOs and VCs from powerful companies. They had a couple of presenters covering the topic of social media, so naturally I was interested in hearing what they had to say to an elite crowd. How Executives Are Using Social Media. The time constraints on today’s executives are more numerous than ever before.
Between the economic downturn, ever-changing industry regulations, fast-moving information and simple day-to-day management tasks, corporate executives are trapped in the virtual jail cell that is today’s business climate. The unintended result of executive “information-imprisonment” is a workplace where they may have little insight into employee morale, culture, and general goings-on during the workday. Blinded by the reflection of their own to-do-lists, executives are turning to consumer social networks to stay connected to the people that execute on daily tasks inside their organizations.
23 Social Media Facts to Share with Executives - (Private Browsing) Thanks for stopping by!
I appreciate it. If you enjoyed this post, please consider signing up to my RSS feed in your favorite reader or email. For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate. Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel. In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMediaSocial media accounts for ~ 25% of all time spent online over 35 minutes per hour – NielsenFacebook accounts for 8.93% of all website visits in the US. Mozilla Firefox - (Private Browsing)
I have recently posted articles on ”9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century“, as well as ”28 Reasons Why The CEO Is Afraid Of Social Media“, so this study presented at Harvard University by the “Society For New Communications Research” (SNCR) in November 2009, was a rather interesting read.
I thought that a summary of their findings would be a great backdrop and insight into how the CEO and major decison makers are using social media. In the survey they asked questions like Are professional networks being utilized by decision-makers in business? Is social media typically regarded as a trustworthy source of information for professionals? In what ways do professionals rely on social networks to support business decisions? The survey was administered online to 356 participants via online survey with close to a quarter (23%) are CEO of their organization, 50% are “Director” or “Manager”. So what were the “30 Key Findings” 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Karl Hakkarainen - C-Level Executives Taking Up Social Media - (Private Browsing) Karl hakkarainen C-Level Executives Taking Up Social Media Bio Email This Print Comment. #Infographic: How Executives Use Social Media. #Infographic: How Executives Use Social Media - (Private Browsing) Social Media Advocates, We Have Work To Do. The corner office isn’t on board yet.
If you’ve read Burston-Marsteller’s latest findings from surveying 200 CEOs about social media, you’ll realize that we still have a lot of questions to answer. And whether you’re an internal advocate working hard to build a case for social media, or a professional seeking to advise companies on how to use social media effectively, there are a few things to note about these results. Only 18% of CEOs have used social media to communicate with stakeholders. Of those that do, Facebook is dominant, blogs weren’t even on the list (?) , and just 19% use Twitter (remember that’s 19% of the original 18%. Mozilla Firefox - (Private Browsing) LinkedIn is the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight.
Facebook wins the popularity contest with nearly 8 times more friends than LinkedIn and Twitter just keeps getting mentions in the newspaper’s society pages. If LinkedIn had a personality, you would maybe say that it was quiet, professional and quite private. How you use social media is dependent on what you are trying to achieve (goals) and who you want to meet (target audience) and if you want to make serious professional contacts for B2B then LinkedIn is the place to hang out. LinkedIn is the Cocktail Party LinkedIn with more than 100 million members and an average income of more than $100,000, is the social networkings equivalent of the cocktail party while Facebook is the backyard barbecue. If you want to network with serious decision makers then LinkedIn provides the appropriate channel. 1. 2. 3. 4.
Do C-level executives use social media? B2B Marketers Use Social Media But Do They Get It? - (Private Browsing) Study: Inc. 500 CEOs Aggressively Use Social Media for Business. For the third consecutive year, the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted a study that looks at the usage of social media among Inc. 500 companies.
The 2009 results confirm that America's fastest growing private companies adopt social media marketing initiatives at much higher rates than other companies, and that interest in social media has grown since the first study was conducted in 2007. Conducted by researchers Nora Ganim Barnes and Eric Mattson, this year's study looked at 148 of the 500 companies on the 2009 list. As was the case in each of the past two years, respondents were asked about their usage and familiarity with six types of social media tools, including blogging, podcasting, online video, social networking, message boards, and wikis. Additionally, he thinks it is meaningful that the sample group consisted entirely of private companies.