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Concentric Studio™ Fafarazzi, a wildly popular fantasy celebrity league in which teams are formed and players earn points based upon how much buzz their celebrities generate approached Concentric Studio to help with their site redesign.

Concentric Studio™

The project was particularly compelling for us—as avid fantasy football fans, we understood the fascination with keeping track of the latest statistics, news events and competing with friends. In this case, Fafarazzi players draft celebrities instead of quarterbacks and running backs and keep track of points as news events are reported. We were also interested in the social networking aspects of the site, Fafarazzi had an avid fan base and the site design included a number of community features and customization tools that made for a compelling user interface. After researching, playing and learning more about the league and the functionality, we worked with the Fafarazzi team to redesign the main page and other key templates for the site.

View Screenshots Services Provided. SOAPnet's Fantasy Soap League. The Race For The Second Screen: 5 Apps That Are Shaping Social TV. It’s easy to understand why 2012 is shaping up to be the year of social TV.

The Race For The Second Screen: 5 Apps That Are Shaping Social TV

Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching TV. While many think that number might be high, it signals a trend in consumer behavior that cannot be ignored. Broadcasters and marketers are feeling the heat of both risk and reward. Risk if they do nothing and cede the second screen to Twitter and Angry Birds; reward if they find a way to deliver companion experiences, drive engagement--and expand ad inventory. One result has been investment flowing into social TV apps, in what some--like MIT research scientist Marie-Jose Montpetit--are already comfortable calling a bubble. "2012 is the year that people will think, rightly maybe, that they will make a lot of money out of social television, for the first time ever,” she says. [Image: Brisbane/Shutterstock] How Social TV is Taking Over the Oscars and How You Can Win [CONTEST]

The Oscars are getting a big dose of social TV integration!

How Social TV is Taking Over the Oscars and How You Can Win [CONTEST]

From the official Oscar.com Backstage Experience to special promotions and activities from entertainment checkin services and second screen companies, the biggest award show of the year is taking big steps towards being more social and digital. Mashable will be getting in on the fun with our own live chat during the ceremony. We wanted to do a quick overview of some of the biggest social TV promotions related to the 84th Academy Awards. Be sure to read all the way to the end to find out how you can win a one-of-a-kind prize straight from the Red Carpet gift bags!

Oscar.com and iOS Apps The Academy Awards introduced its Oscar Backstage app last year. This year Oscar.com and the Oscar Backstage app are back and bigger than ever. Before the show, Oscar.com will also be running commentary and insights from across the world of entertainment. Oscar.com has the entire Oscar Sunday schedule rundown.