SNAPeMobile tests mobile games at event, sees 93 percent opt-in - Mobile Marketer - By Chris Harnick October 29, 2009 Secret messages At thinkLA.org’s AdJam event, SNAPeMobile sent the 1,000 or so attendees a mobile game call-to-action for a chance to win several prizes including a car, and 928 ad-industry insiders opted-in.
The attendees were told to text the keyword SNAP to short code 75309 for a chance to win various prizes. Opted-in attendees received a link that contained a game piece – an image with a hidden message inside – and instructions on how to decode the message. “Showcasing a game is best suited when allowing some to actually play it, real time, as opposed to explaining via email or on the phone,” said Heather Blair, national director of sales at SNAPeMedia, Duluth, GA. “We wanted to show Los Angeles agencies, brands and media partners just how fun, exciting and rewarding this kind of game play is by allowing them to play as a consumer would in a practical campaign,” she said.
SNAPeMobile, a division of SNAPeMedia, is a mobile games and promotions provider.
How to Effectively Track 3 Types Of Mobile Metrics. More and more people have begun to prefer their smart phones and tablets over desktop computers for accessing the Internet.
According to a report by Parks Associates, the number of smart phone users is set to reach 1 billion by 2014. With the world getting ready for such a big change, are you going to be left behind? It is about time you discover what traffic comes to your website or app through smart phones, and understand the behavior of these users. What other ways are there to understand the data but through analytics? Here are 3 categories of mobile data you want to capture and some methods on how to capture and analyze each one. 1. The most powerful and useful set of mobile metrics to focus on is volume, demographics and the buying patterns of your audience. Let’s say you have a web app that receives lots of mobile visitors. A Simple Example A good example would be the situation where you want to capture leads rather than trying to sell to your mobile customers directly. 2. 3.
The users behind geosocial and location-based mobile services. 9 November '11, 09:56pm Follow Location-based services have become a surprisingly lucrative business over the past few years.
In fact, more than a quarter of American adults are using mobile devices and social location tools to broadcast exactly where they are, when they’ve arrived at said location, and discover who else is around after getting there. Geography-based social applications like Foursquare, for example, have managed to creep their way to success by making it easier for friends to discover where their peers are located, knowledge that many of us apparently find useful or interesting.
Taking information from the Pew Research Center, a nonpartisan “fact tank” that provides information on the issues, attitudes and trends shaping America and the world, Flowtown has put together an exclusive infographic just for our readers illustrating who exactly is using geosocial and location-based services. Some Highlights: To see the full infographic, click on the image below.
Mobile Cloud. Mobile Payments. Mobile Gaming Stats.