Why 5 Big Brand Marketing Campaigns are Betting Big on Social Gaming. The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers.
Learn more. Skeptics of social gaming for business purposes exist, but that's not stopping some big brands from disproving those critics’ misconceptions. Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012). They're jumping into the game — so to speak — with branded virtual goods, integrated ads and offers as well as games that combine digital and real-world incentives. 9 Companies Doing Social Media Right and Why. Is your business experiencing the social media success you had hoped for?
Are you curious what successful companies are actually doing to gain social media success? You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing. You’re sure to find inspiration for your social media efforts here. 5 Brilliant Mobile Marketing Campaigns - Mobile. More companies are investing in a mobile marketing strategy, as smartphone usage changes the way people access content and services on the go.
Findings just released from Comscore reveal that mobile advertising has doubled in the past 2 years, as more companies invest in this medium to reach a new type of consumers. Mobile marketing is unique however, and functions differently than other digital media. You are reaching a consumer who is likely on their phone to pass the time while in a queue or on a train etc.