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Mobile Marketing Examples

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Building mobile games in Adobe AIR - optimization techniques used in Jumping Droid. Yes... building my first cross-platform and multi-screen mobile game was quite a challenge.

Building mobile games in Adobe AIR - optimization techniques used in Jumping Droid

At the time when I started this project, the Adobe AIR for mobiles (2.5) was quite immature and the best source of solutions and workarounds to new problems (often bugs) was the Adobe's Flash Community forum. I'm going to share here some techniques I learnt and used in Jumping Droid game. I encourage you to try them, experiment and mix with others, to achieve better optimisation and better performance. LAST UPDATE: September 2012 (TIP 17: using Vibration Native Extension) Play Jumping Droid from the Android Market.

Creating a simple mobile game using the Code Snippets panel in Flash. If you are interested in creating casual mobile games or applications but do not have prior experience developing with ActionScript, this article is for you.

Creating a simple mobile game using the Code Snippets panel in Flash

I show you how to create a simple mobile game called Jewelry Heist using the Code Snippets panel included in Adobe Flash Professional CS5.5. You'll learn how to apply and modify common interactive code snippets and device-specific code snippets to incorporate the game's features—having to have little or no knowledge of ActionScript. The Code Snippets panel contains ActionScript 3 snippets that are commonly used in many Flash projects, including banner advertisements and games. Before completing the steps in this article, you may find it helpful to familiarize yourself with the Code Snippets panel and the prebuilt code that you can add to your projects. 5 Brilliant Mobile Marketing Campaigns - Mobile.

More companies are investing in a mobile marketing strategy, as smartphone usage changes the way people access content and services on the go.

5 Brilliant Mobile Marketing Campaigns - Mobile

Findings just released from Comscore reveal that mobile advertising has doubled in the past 2 years, as more companies invest in this medium to reach a new type of consumers. Mobile marketing is unique however, and functions differently than other digital media. You are reaching a consumer who is likely on their phone to pass the time while in a queue or on a train etc. What they want is entertainment more than anything else, to help them pass the time, or services that can add to their current experience.