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Persona helps writers keep track of multiple personalities. Mariner Software—the development company that has quickly become the best resources for budding and accomplished authors—has released Persona for Mac and Windows. Persona is made specifically to help writers develop compelling, believable, and empathic characters for a story. Because, you know, not all of us feel like writing vampire erotica where such things don’t matter. Persona categorizes characters into archetypes, creating solid backgrounds and psychological profiles.

This helps the writer establish the character’s motivation becomes apparent, thereby pinpointing behavior and dialogue. By fleshing out the character and giving him/her a more individual base, there’s less chance he/she will descend into stereotypical or predictable behavior. Persona contains the profiles for 32 archetypes. Persona 1.0 also helps the writer: Explore relationships and interactions between characters Create Smart Groups of characters based on attributes like tags, type, sex, or any word or phrase. Google Image Result for. Google Image Result for. Personas. Templates and Guidelines for Useful Buyer Personas. Popular Today in Business: All Popular Articles Just because you’ve met with internal stakeholders and can tick off buyer pain points– increasing operational efficiency, reducing costs and minimizing risks—doesn’t mean you know your buyer personas.

Templates and Guidelines for Useful Buyer Personas

Marketers need to go beyond the obvious, generic stuff and understand the real questions buyers ask as they evaluate the solution you are marketing. For example, what initiatives trigger your buyer’s search for alternatives to their current approach? What objections will you have to overcome to persuade the buyer to consider you? More often than not, companies’ knowledge of their buyers is limited to obvious data based on job title and role.

Buyer personas are useful to B2B marketers when they convey specific insights gathered from first-hand conversations with recent buyers. Getting started These templates will help you get started, showing you exactly what you need to know about your buyer personas. Part 1. Part 2. Download. Persona Template. Resources. What is a Buyer Persona. What is a Buyer Persona Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market.

What is a Buyer Persona

They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo. While buyer personas may include other details, the 5 Rings of Buying Insight™ described below are their most overlooked and essential aspect, revealing surprising findings about how, when and why your buyer makes the decisions you want to influence. Attend the on-demand Buyer Persona Masterclass to learn how to build insightful buyer personas and leverage them in your marketing. Marketers who segment buyer personas around key insights need, on average, half as many personas as those who focus on demographics such as job title, industry, geography or company size. Buyer Persona Templates. Download The Persona Creation Template. Flow Interactive - Thinking. By Foolproof 08 Apr 2011 One of the most interesting questions has been whether we should have a standard persona template.

Flow Interactive - Thinking

I firmly believe that we shouldn't and that trying to use one would be harmful. The problems with persona templates Firstly, what's important to say about our personas and the best way to communicate them varies too much from project to project. Secondly, a template can encourage us to rush straight from the research data into the final presentation document by just filling in the required sections.

A Persona Template for Agile Product Management. Personas in a Nutshell A persona is a fictional character that represents a subset of the market we want to address.

A Persona Template for Agile Product Management

A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioural traits, common tasks, and a goal that describes the problem the persona wants to see solved or the benefit the character wants to achieve. This information is traditionally based on direct observation, interviews, and other qualitative market research. Design Personas. If your website were a person, who would it be?

Design Personas

Is it serious, buttoned-up, all business, yet trustworthy, and capable? Is it a wisecracking buddy that makes even mundane tasks fun? Following a similar structure as a user persona, you can flesh out the personality of your design by creating a design persona. Personality can manifest itself in an interface through visual design, copy, and interactions. Persona Template - Super User Friendly. This template is designed to provide a characterization of a set of users who are representative of the overall user population.

Persona Template - Super User Friendly

The process of creating Personas will provide the Design teams with a fictitious person, actor or segment who will be referred to many times throughout the life of the project. Get ready for "but Sara needs this feature or her needs will not be met", for example. The purpose of this document is also used to describe the User Profiles created for the outlined project. It enables: Understanding of the intended users of a new system – this is vital since obtaining knowledge of the users’ characteristics is the first step in designing a user interface that meets their needs.

Download the Template from the Attachments Section Below. Persona Template. March 1st, 2011 A persona template has just been shared by the folks over at Orange Bus.

Persona Template

Perhaps what might be interesting about this particular one is that it invites quick and dirty hand drawing or writing. A lot of the other personas out there, from what I’ve seen in the past, look pretty well polished. This one on the other hand is a lot more doodle compatible. Basic Membership. Customer segmentation and targeting. When reviewing options for targeting, we recommend these main methods 1.

Customer segmentation and targeting

Customer profile characteristics (demographics) – the classic traditional marketing approach. 2. Customer value current and future. Targeting the most valuable and most growable segments in a matrix of current against future are the most common approaches 3. 4. 5. 6. Customer segmentation frameworks. Multivariate Testing, A/B Testing and Landing Page Optimization by SiteSpect.