With $1.2M Of Seed Funding, A SoMoLo App For Augmented Reality Fans: Wallit. From Foursquare to Pinwheel and Highlight and many, many more besides, we’ve seen a lot of apps created for users to share location, information and pictures with friends and like-minded people.
So it seems inevitable that to help set themselves apart from the pack, newer launches will start coalescing more and more around particular features. The latest is Wallit: a new app that, yes, lets users check in at particular locations and leave messages for others; but also has the added bonus of letting users add augmented reality-style photos to get their points across more visually. Wallit comes from the mind of Veysel Berk, a Berkeley-based post-doc candidate in image processing, who has taken some of his know-how to give the app an AR twist. So far, Wallit has raised a round of seed funding totaling $1.2 million from a host of backers including Masao Tejima, president of OpenTable Japan; ex-HP and Netscape exec Sharmila Mulligan; David Kellogg and Daniel Terry, CEO, Pocket Gems.
Wallit. LocalResponse Debuts Pro Version Of Social Advertising Platform For Marketers. Local Response, a social advertising platform that allows local businesses to respond to the “check-in” with marketing campaigns, is launching a pro version of its analytics and action platform for marketers.
LocalResponse’s DirectResponse product aggregates real-time social media check-‐ins from Facebook, Twitter, Foursquare, Instagram and dozens of other services to provide a simple interface for local businesses to directly respond to their most influential and valuable customers. What makes LocalResponse compelling is that it analyzes massive amounts of data in addition to check-ins from the Twitter firehose, photo sharing sites and more to find other forms of check-ins. These could be posting a picture on Instagram of a dish from a restaurant or Tweeting that you are visiting a particular bar.
For example, in a recent campaign, Walgreens used Direct Response to respond to customers in-store to disseminate store promotions, such as flu shots and HALLS coupons. List of Location-Based Services. This Blog Friday, February 03, 2012 List of Location-Based Services Update: This list was updated in a new post in April 2013, check out my new list.
Posted by Glen Farrelly Email ThisBlogThis! Labels: foursquare, geolocation, LBS, location, location-based service, mobile 2 comments: Dave Elchoness said... hi glen thanks for including tagwhat. looks like you have an earlier iteration of our product description. we currently are far more content focused - the mobile encyclopedia of where you are, the easy and beautiful way to learn all about the world around you through interactive stories, videos, and images. 4:09 pm Glen Farrelly said... Thanks Dave. 4:14 pm Post a Comment Newer PostOlder PostHome.
Location Based Narrative and Story. I’ve been saying for a while that I thought location based services had the potential to drive narrative and storytelling as well as all of the other social elements they are so clearly enabling.
While there are still layers of structure that need to be added to the current crop of apps, Foursquare, Gowalla, TriOutNC and the like, in order for narrative and story to flourish, I came across The Mobile City Blog this week which in turn led me to Untravel Media out of Boston. Untravel is a company that produces location based storytelling media and their CEO, Michael Epstein, has coined the term “terrative” to describe this, a combination of territory and narrative. Here’s the link to the Mobile City post, Storytelling with Locative Media: Michael Epstein’s take on ‘terratives’. Several things about terratives really caught my attention. They can be linear, the famous beginning, middle and end kind of story. Head on over to her blog post and read the rest when you get a chance.