Esther Lim
I'm the Founder of The Estuary, an experience marketing agency focused on creating branded entertainment social experiences that seamlessly collapses the boundaries between online and the real world. We do everything from brand development to digital and social media strategy to transmedia and gaming. I'm ALWAYS interested in meeting creative people from designers, writers, artists, musicians, programmers, engineers and good strategy people. Want to partner on some projects? Let's talk. esther@theestuarysf.com. Cheers!
Seattle. Free Keynote Templates. Market Research_Segmentation. Transmedia Business. Women. Producers information. Smart Guerilla Marketing Tactics. Augmented Reality. Writing Tips. Transmedia + Music. Visualization Tips:User Flows. Location based services: Apps. FlowChart Tools. Adventure Time. Oscars. Big Data Analytics. Telenovelas_Narrative Structures. TV viewership stats. ESther Talks. Hispanic Entertainment. WebSite Design. Food Projects. Course Work Design Materials. Shopper Journey Frameworks/Maps. Publishing Stats/Resources.
Digital omnivore search. Mobile Marketing Examples. Device Essentials. With so many ways for audiences to access content, it’s critical to understand which devices serve as access points.
To reach your target audience, you also need details on device characteristics, connection type (wireless vs. wireline) and geography. Device Essentials meets those needs with global insight into unique digital device usage and traffic based on actual observed online visitation data. Device Essentials provides unique device and traffic share information by network operator, along with device characteristics, to deliver an in-depth profile of audience traffic for any market. Study web content category consumption across devices and networks in order to better understand and communicate your value to consumers. Get global mobile insights from sixty countries with region-level reporting. To learn more about how comScore can help you compete and succeed in the digital world, contact us today.
Email + Mobile + Tablets: Mastering the Device Revolution. What Will Social, Local and Mobile Integration Really Look Like? And What Are We Calling It? Popular Today in Business: All Popular Articles SIGMA CEO Kenyon Blunt recently published his predictions for 2012 Marketing Trends.
Included in those 10 trends was this idea of “SoLoMo” or “Mocial” Marketing: Social, Local and Mobile marketing all mashed up into one concept. If executed properly, the combination of social media, localized marketing and mobile messaging can be incredibly powerful for marketers. A prime example, as noted by Kenyon in his article, is that of stealing away customers who are waiting in line to make a purchase, by hitting them at the right time with the right offer. The infographic provided by Silverpop provides some interesting nuggets about gaps in this form of integrated and true multichannel marketing. To that end, a combined 30 % of marketers surveyed by Silverpop planned to launch a mobile app in 2011 or 2012, and another 33% already had.
Social media statistics 2012. CC graphics. Emarketer. Free graphics icons. Using the Twitter Search API. Advanced Searching Techniques. Google Image Result for. MacN. Conversion Statistics: Engagement Programs. PPT Templates. Google+ Ripple. Metric Conversation. Gaming. LBS. Persona Examples. Instapaper. Gamification. CPG ONline Media. Mobile Experience Tips_QR Codes. Game Design. Conferences 2011. Transmedia. Writing/Collaboration Tools. Tablet Stats/reports. How To Enable Facebook Timeline Right This Second. [Update 12/15/2011: Facebook Timeline is now available to all Facebook users.
Learn more about the global Timeline rollout for web, as well as Timeline for iPhone, mobile web and Android. To enable Timeline for your profile, visit This morning Facebook announced Timeline, a crazy (and kind of creepy) omnibus look at everything that has ever happened in your Facebook lifespan. It’s like a story book of your life — or at least the online, documented parts. Facebook said that Timeline would be on the way for everyone sometime in the coming weeks… which is great and all, for everyone else. That’s okay. Fortunately, enabling Timeline a bit early isn’t too difficult — but it’s not at all straight forward, either. You see, Facebook is enabling Timeline early for open graph developers. A few things to note: – You probably don’t want to do this unless you’re actually a developer. 1. 2. 3. 4. 5. 6. Create a test action for your app, like “read” a “book”, or “eat” a “sandwich” 7. 8.
Marketing_Media Trends. Analytics Tools. Twitter Tools. Narrative Frameworks. Professional Education. Article Ideas. Market Research. Google + and Tools. Mobile. Ecosystem of Online Payments & competition. Infographics. Tech Innovations. Demographics. Marketing Tips/Best Practices. Cloud Tools/Services. Social media monitoring services. Media tools/UI design. Pearltrees videos. Help.