Hispanic Heritage Month celebrations still active - PRWeek. NEW YORK: It's been more than 20 years since September 15 to October 15 was designated Hispanic Heritage Month in 1988.
While most PR practitioners say months such as Hispanic Heritage Month and Black History Month are still relevant to consumers, they note that the focus of outreach to these communities needs to be culturally-relevant and something continues year-round. "While maybe the Latino community themselves does not get as hyped up about it, I think that if one does it right and it's culturally-relevant, people can still be successful by doing something during Hispanic Heritage Month," said Juana Veliz, MD of the Hispanic practice for Lagrant Communications. "At the end of the day, we're Latinos 12 months out of the year. " This year, brands such as varied as Target, Sears Holdings Corporation,* and Kleenex are celebrating the contributions of Hispanics in the US with campaigns. "Nobody says 'Are we moving beyond July 4 and celebrating that in the United States? ' Report: Social media falls mostly to PR.
Lessons for the future: universities and social media. CEO as CSO? That's chief storytelling officer to you.