monitoring
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Social Media Monitoring
If you’re not controlling your brand online, someone else is. This simple concept is the backbone for social media monitoring. Social media monitoring involves mining online content (blogs, forums, social media sites, etc.) for complaints, compliments, competitors, and general customer touch points. Unfortunately, the sheer amount of comments on any given topic at any given time makes monitoring a daunting task. Luckily, the increasing popularity of social media spurred the creation of several monitoring services, both free and professional.
You could say the social media monitoring industry has been the single fastest-growing niche in the world of technology over the past three years. As more companies engage in social media, participate in conversations and launch social media initiatives, the demand to monitor what is being said and analyze that data is critical for companies to not only read and react, but also fund and staff social initiatives.