Adpr4997. Audits. Social Media Monitoring. If you’re not controlling your brand online, someone else is.
This simple concept is the backbone for social media monitoring. Social media monitoring involves mining online content (blogs, forums, social media sites, etc.) for complaints, compliments, competitors, and general customer touch points. Unfortunately, the sheer amount of comments on any given topic at any given time makes monitoring a daunting task. Luckily, the increasing popularity of social media spurred the creation of several monitoring services, both free and professional. Social Media Analytics: Twitter: Quantitative & Qualitative Metrics. Brand Elevation Through Social Media and Social Business. Top 10 Reasons Brands should Listen to Social Media.
(Republished from a guest post David Alston, Radian6′s VP Marketing, did on the TopRank Online Marketing Blog on May 8, 2008) Social media has simplified the art of the soapbox shout.
Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an important to-do for any brand owner. Social Media Monitoring Industry Survey. You could say the social media monitoring industry has been the single fastest-growing niche in the world of technology over the past three years.
As more companies engage in social media, participate in conversations and launch social media initiatives, the demand to monitor what is being said and analyze that data is critical for companies to not only read and react, but also fund and staff social initiatives. Because social media monitoring has been one of my favorite topics here on Social Media Explorer, I’m asked my opinions of the tools regularly. I try hard to review different ones as often as possible without this becoming a blog about social media monitoring exclusively. But the industry seems to be growing, and becoming more competitive, with each passing day. <a href=" title="Online Form">Online Form – Social Media Monitoring Survey</a>