Engagement. Radian6. Social Media Measurement. 35 social media KPIs to help measure engagement | Blog. Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture. A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution. But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It’s a bit too soft focus, right? If that’s the case, then don’t worry: there are lots of things you can measure... It’s all about engagement When we talk about social optimisation (a term I prefer to 'social media') we're really talking about driving engagement and interaction.
Here’s what you want to happen: You want people to make a noise. Engaged customers and prospects are far more likely to do some or all of the above. Caveats! Social Media Measurement 101. USING SOCIAL MEDIA IS JUST not optional anymore for many marketing, communications, PR, and web professionals working at colleges and universities. While Facebook, Twitter, YouTube, Flickr, and LinkedIn as well as other social networking websites were only used by a small group of institutions just two years ago, they have now become default communication platforms for the majority in trying to reach and engage students, alums, and other constituents on their terms and at a minimum cost. Things go fast with the social web? So fast that only a minority of institutions have taken the time to set proper measurement systems to assess the results of their new communication tool set. Yet tracking results has never been so important. At a time when countless self-proclaimed social media experts want to dictate new rules of engagement to optimize your institution’s social media footprint, skipping the measurement part is a risky proposition.
Using social media doesn’t require big budgets. 1. 2. WE launches Twendz upgrade for professionals. Social Media Measurement. Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of social?” In this definitive report, Altimeter found that there are half a dozen methods being deployed, each with flaws and strengths. It’s key that the business knows which method to deploy, when, and then line up the right process, teams, software, and partners to help.
Despite a thorough look into leading case samples and speaking with dozens of members of the ecosystem, we found there is no single solution that is fool proof. In this Open Research report, you will find: A through set of industry findings with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners. Key Finding: There is no “one-size-fits-all” approach. Take Action Now. Social media measurement - basic metrics. Social media is easy to measure.
That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. That’s not the same as Return on Investment, but for many companies, it’s more feedback than they have on other areas of the business. Measurement helps us learn what’s working, do more of it and do it better. So what should you be tracking as a minimum? Blog – traffic over time, comment numbers over time, posts, comments per post, inbound links, RSS subscribersThe goal here is to track your reach and basic level of engagement.
Obviously, you can track a lot more data than this, but this should give you a good overview. There are many methodologies for social media measurement. In the first instance, the metrics above should be quick to set up and quick to manage. Twitter influence. Measuring social media (2) To get a better understanding of what constitutes best practice in social media measurement and evaluation, we thought the simplest thing to do was to “eat our own dog food” and use our own social media measurement tools to determine who had influence on the topic of “social media measurement” and then look in detail at what they had to say. We wanted to know who owned the consensus around the topic. First we used Market Sentinel’s proprietary web crawler to undertake a Market Influence study. In this case, a “stakeholder” is any individual or organisation who is mentioned in the context of “social media measurement”.
Our web crawler finds these stakeholders by following a three step process: 1) Search the web and identify documents (web pages, Word, pdf or PowerPoint documents) that reference “social media measurement” 2) Search those documents for references to other documents 3) Visit the referenced document and determine whom they reference [Click for full table] 1.