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Reference. Pr2.0. 40 of the Best Twitter Brands and the People Behind Them. We all know brands are using Twitter — whether or not you want them around.

40 of the Best Twitter Brands and the People Behind Them

Some of them don't quite get the medium and just tweet self-serving links or marketing speak, but you won't find any of those brands here. We've handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they're using Twitter. If some of their responses seem short, well that's because they are. I asked each brand correspondent to answer our queries in 140 characters or less. Most of them got the point, a few rambled on a bit too long, and only asked me if "u" was acceptable in lieu of "you. " Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. And if you're a brand that didn't make our list, let us know why your tweets deserve consideration in the comments. Cars Who cares what a car company has to say in 140 characters or less, right? Chevrolet Ford Honda.

24 Essential Social Media Resources You May Have Missed. Another week down, and another chance to gather all the social media wisdom from the experts and put it to good use for your personal brand, your business, or for plain old fun.

24 Essential Social Media Resources You May Have Missed

Check out these indispensable resources which include an exclusive peek inside YouTube's inner sanctum, a swath of in-depth iPad coverage, and some essential social business tools. As if that's not enough, there are always those hilarious cat videos. Social Media How a Facebook Group Helped Reunite a Band for CharityThe band God Street Wine became popular in the 90s and played their last official show in 1999. For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Tech & Mobile iPad App Hands-on Reviews: Twitterific, Netflix, and ABC [VIDEO]Want to see some of the most anticipated iPad apps in action? For more tech news and resources, you can follow Mashable's tech channel on Twitter and become a fan on Facebook.

Business. Alltop - Top PR News. Everything you ever wanted to know about Twitter. 10 Reasons Why PR People Need to be on Twitter. As Twitter continues to grow in stature and credibility, it's important that public relations practitioners (as well as other professionals in marketing and corporate communication fields) develop a deeper understanding as to what all the fuss is about.

10 Reasons Why PR People Need to be on Twitter

If you need reasons why you should be involved on Twitter, here they are - two bunches of fives, right between the eyes! 1. Twitter is an influential medium Public relations is much to do with influencing people. If there is a medium out there that engages people en masse, then PR has to be in there, understanding it, getting involved. 2. Public relations is a 'people business'. 3. In the PR business, you can never have enough contacts. 4. If a PR practitioner is not ahead of the curve, then they're behind - and that's the worst position anyone in this industry can find themselves in because that puts you on the path to irrelevancy. 5.

More and more journalists are signing on and getting involved with Twitter. 6. 7. 8.. 9. 10.