10 Ways Universities Are Engaging Alumni Using Social Media. Vadim Lavrusik is a new media student at the Columbia University Graduate School of Journalism.
He is @lavrusik on Twitter and blogs at Lavrusik.com. In the current economy, job security has become somewhat of an oxymoron. Which is one reason why maintaining connections with your old university classmates, especially when you find yourself looking for a new job, can be crucial. Now universities across the country are beginning to use social media tools to engage alumni and build a network of graduates with a shared affinity for the institution. 10 ways to measure social media success. There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out? Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!