Social Media Analytics - Analysis & Tracking. Social Media Marketing Services from TopRank Online Marketing Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online.
This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator. Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy for iCrossing along with Breanna Wigle, CRM manager for Military Advantage share insight into monitoring the conversation and best practices to track success. Marshall kicked off the session making the case for Google to start measuring and reporting user trends in social media.
Categorizing referring traffic from social media is the first step in attributing success. Social Media Marketing: How Pepsi Got It Right. Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise.
Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big. The company’s Mountain Dew division is several stages into its DEWmocracy campaign — a plan to launch a new Mountain Dew flavor with the public's involvement at all levels of the process, and PepsiCo also just launched the Pepsi Refresh Project on January 13th. Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign. Jay Baer, founder of the social media strategy company Convince & Convert, said brands are realizing they need to market for the long haul. HP responds its webcams are not racist.