Social Network Statistics | Brian Solis - PR 2.0. InShare0 Source: Shutterstock Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing “at” people into an opportunity to engage and interact with us – on our terms. It is the zeitgeist of socialized media and it’s manifesting into an obsession for branding, advertising, “viral,” marketing, and communications experts and professionals worldwide.
But, the people who define each network are reticent to the hollow attempts of faceless friending and in-network marketing. 30-day traffic, (U.S., Worldwide) Gender Male: 43% Female: 57% Age Education. 21 Rules for Social Media Engagement. Brian Solis is the author of Engage and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook. What follows is a modified excerpt from Engage, the complete guide for businesses to build, cultivate, and measure success in the new web. Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest. Today, many businesses approach this with the establishment of social media guidelines and policies. This is indeed an important step, and not one worth economizing.
The openness of popular networks is trivial. As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. 1. Mahalo Mr. Solis | Bare Feet Studios. Posted on May 27, 2009 by Roxanne Darling 6 Comments Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and am trying to influence the discussion of social media practices here in Hawaii as a long time practitioner and also a founding member of the Social Media Club. (Whose tag line is, “If you get it, share it.” sometimes people don’t want to get it though – they are more comfortable doing business in the old ways.)
Please read: This is Not a Sponsored Post by Brian Solis My post now is in response to Brian and the discussion taking place over at WebProWorld.com – where the opinion of bloggers among web managers and SEO experts is not too positive. On a blog you never know as there is no way to know. Brian’s post is long. Problem: Solution: Everything You Never Knew About Facebook. InShare0 Shot at SXSW While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state of the Facebook platform.
I believe that they reinforce many of our hunches and assumptions and also introduce facts that may alter the ingredients of your next Social Media initiative. General: Facebook has more than 250 million users 120 million users log on to Facebook at least once each day People 35 years old and older represent the fastest growing demographic Engagement: The average social graph equates to 120 friends More than 5 billion minutes are spent on Facebook each day (worldwide) 30 million users update their statuses at least once each day 8 million users “fan” Fan Pages each day Applications: 1 billion photos are uploaded to the social network each month.