Amber Case | Profile on TED.com. Amber Case. Amber Case: We are all cyborgs now. 30 Under 30 List: Amber Case and Aaron Parecki, Geoloqi. As graduation from Lewis and Clark neared for Amber Case―a computer scientist turned sociology major who dubbed herself a "cyborg anthropologist"―a pang of fear struck: How would she continue a path of learning in a world not structured by course credits? To conquer it, she set up a semester-like timeline of goals to reach within five years. The first objective was perhaps the trickiest: Find a co-founder with a compatible personality and interests, but a diametrically opposed skill set. "The way I found him was very anthropologic: I tried to calculate the possibility of him existing," Case said. "That was very low, because he needed to have characteristics of historically successful founders, like Larry Page or Sergei Brin. And he needed to be in Portland. " She triangulated likely places he might appear, such as expert talks and tech conferences.
"We just started hanging out like every day, getting off work, and saying, 'now, let's see what we can build! '" (13) Amber Case. Amber Case. Biography Amber Case is a Cyborg Anthropologist and the founder of Geoloqi, Inc., a company bringing the future of location to the world. She studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. Case has spoken at various industry conferences including MIT's Futures of Entertainment and Inverge: The Interactive Convergence Conference, Ignite Portland and Ignite Boulder. She presented an Introduction to Cyborg Anthropology at Portland's Webvisions 2009 and Gnomedex 9.0 and Keynoted Portland's Open Source Bridge with a speech on Cyborg Citizens. Case formerly worked at Wieden+Kennedy, a global advertising agency based in Portland, Oregon. Collaborates With Aaron Parecki Mentored By Sheldon Renan Related Cell Phones and Their Technosocial Sites of Engagement Geoloqi.