Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is. Social networks offer unparalleled insights into how humans interact with each other. But sometimes that insight’s not so thrilling. This is the case with the latest analysis from answer engine Wolfram Alpha, which examined the usage habits its Facebook Personal Analytics users and found that…well, we’re all pretty boring.
Here’s a summary of some of the more notable findings, some of which are depressingly stereotypical, according to Wolfram Alpha designer Stephen Wolfram. The median number of Facebook friends is 342, a number that varies based on how old you are: Teenagers tend to have more friends than adults do. When you’re younger, most of your friends are your own age, but the range of ages broadens as you get older. Teenage boys tend to have more friends than teenage girls, but that difference disappears as they get older.
The older you get, the more likely you are to be married; women get married earlier than men; and, by 30, about 70 percent of people are married. Facebook Lauds Marvel’s Avengers Alliance Game. The Avengers didn’t just slay the competition at the box office — they were quite successful on Facebook, too. Facebook highlighted the game Avengers Alliance (developed by Playdom) on the site’s developers blog, praising the game’s ability to implement quickly and its use of open graph technology. Avengers Alliance, where users jump into action as their favorite Marvel superhero, has spread like wildfire on Facebook. According to sister site AppData, Avengers Alliance has 5.3 million monthly active users.
The game has also recently earned a spot on Facebook’s developers blog. According to the blog, the game was up and running quickly. The game has become successful, Facebook notes, largely because of the quality of its open graph actions. When modeling which actions and objects to publish, Playdom focused on achievements: defeating a boss and recruiting a hero. When a player recruits a hero, the news feed story features a short video clip that shows all the moves that hero can make. FACEBOOK LOCKUP RELEASE: 777 Million Shares. Screenshot Facebook COO Sheryl Sandberg. The first of three major "lock-ups" for Facebook stock expired today, October 29th, which means that a lot of new stock is available to be sold when the markets reopen.
The second lock-up, which is much larger, will hit on November 14th. The third will hit December 14th. Additionally, several of Facebook's senior executives, including COO Sheryl Sandberg, have received the huge restricted stock grants they have earned over the past few years and converted their shares into tradable common stock. First, the broad numbers: Facebook's "float" is currently 692 million shares (stock available to be sold in the public market).As of today, an additional 234 million shares (and options) can be sold.On November 14th, an additional 777 million shares will become available for saleOn December 14th, an additional 156 million shares will become available for saleOn May 18th, 2013, an additional 47 million shares will become available for sale.
Facebook's EdgeRank Changes: A U.K. Company Claims They're Killing Small Businesses. A U.K. company that makes an app to help charities raise money says it may need some charity of its own, after nearly being run out of business because of changes to how Facebook lets it connect with its fans. The makers of Charity Engine grabbed the vanity Facebook URL as soon as it became available in January 2010, even though its product was still far from being launched. The company used Facebook to explain the product, which offers computer users prizes to use idle time to raise money for causes, to prospect for users and to alert those fans as soon as it was launched.
Through most of 2010 the company placed advertisements in Facebook and its fan base quickly grew. “By November we had over 100,000 fans from all over the world and we'd never even posted to the page,” CEO Mark McAndrew said. “As Charity Engine needed just 10K users to be viable, and cost nothing to download, this was hugely exciting.” Sinking Engagement Levels. Unpinned: Facebook Shuts Down Test Of Its Pinterest-Style Collections Feature.
Very Pinteresting, in fact. Last night I asked Facebook why its Collections feature had disappeared, and it confirmed “the test is now complete”. But now it tells me that’s because the product is being built out, presumably for a full launch, not being shut down as I originally published. Facebook will improve Colletions and port it to mobile, but had to shut down the existing version to do that. [Update: This article has been heavily edited. Facebook gave me this statement on Collections: “Product development on Collections has not stopped. Pinterest is an undeniable success. Facebook seemed to think if this nesting and product photo sharing was so popular, maybe it could improve itself by offering Collections. Maybe they did, maybe they didn’t. Collections was also rather limiting and overly commercial, since you could only pin products from partnered businesses, not just anything you found on the web.
A revamped version of Collections may launch sometime in the future. Facebook tests ‘suggested post’ label for non-social News Feed ads. Facebook tests ‘suggested post’ label for non-social News Feed ads Some Facebook users are seeing ads in the desktop and mobile feed with the label “suggested post” when there is no connection between the user and the advertiser who has paid for the content to be there.
In August, Facebook began testing a News Feed version of its page post ad format to allow advertisers to reach a broader audience than their own fans and friends of fans. Sponsored Stories, which were the first type of ad introduced to the feed, are only shown to users who already Liked a page or whose friends had Liked a page. Page post ads, along with mobile app install ads, are the first “non-social” ads to be shown in the mobile feed.
The new “suggested post” label is likely being tested to understand how users feel about this type of paid content being mixed with posts from friends and pages they chose to connect to. The label is more noticeable than the small “sponsored” note on other News Feed units. Sponsored Post. Facebook lance la chasse aux "J'aime" suspects. How Facebook search ads change the competitive landscape for businesses. For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too. Facebook announced its plans to offer search-based advertisements called Sponsored Results last month and recently we’ve seen a number of examples from Match.com, EA and Kixeye.
It seems that if Sponsored Results comes out of beta and expands to more advertisers, the competitive landscape of the social network may increase to the point that businesses will have to pay for these ads just to ensure they aren’t being overshadowed by competitors. In the process, Facebook can collect more revenue than ever. [Update: 8/22/12 - Facebook has now made Sponsored Results available via the API and Power Editor.] Take what’s going on during the beta as an example. The same is happening with Match.com bidding against searches for dating app Zoosk. We may start see this happen among pages, too. Facebook Releases Page Post Ad Guidelines For Marketing Success. Facebook Rolls Out New Marketing Tools for Pages. Facebook has rolled out several new tools to help with the management and marketing of Pages on the service, Facebook engineer Omid Saadati announced today.
The three tools are post scheduling, unpublished page posts and Page admin permissions for third-party apps. Scheduling is finally coming to page posts, something that has previously required the use of third-party applications such as HootSuite or Buffer. If you change your mind about the post you can reschedule or remove the post, Saadati says, unless it is under three minutes from publication. If you want to be able to pull a posting just before it is scheduled you’ll need to stick with third-party tools. While scheduling has been a long time coming, more interesting is the unpublished page posts feature. This goes a step beyond regular Facebook ads. The third and final feature Facebook has rolled out is Page admin permissions for third-party applications. Facebook has focused on improving the Pages experience in recent months.
Pages can now add location to their posts. Pages can now add location to their posts Facebook recently added the option for page owners to tag their posts and photos with location. There has not been an official announcement about the feature so it is unclear whether it has rolled out to all pages or if it is still being tested with a small group. For now, adding location to a post is useful for providing more context and telling a richer story, but there could be future changes that make location even more important to pages.
Similar to personal posts, if a page post doesn’t have a photo or link included with it, a map of the location will be included. This could help text posts get noticed in News Feed, but we don’t know whether including location has any effect on EdgeRank. Pages do not yet have a map feature like personal Timelines do, so there isn’t an easy way to see all of a page’s location-tagged posts at once, but perhaps this is in the works. Location tagging could also be a part of a potential new ad product. Facebook Engagement Dips: 34% Spend Less Time on Site [STUDY] 30 exemples de nouvelles applications Facebook. Le nouveau format de pages Facebook lancé fin février a vu naître un nouvel espace de créations pour les applications. Découvrez avec ces quelques exemples, comment les webdesigners ont relevé le défi.
En bonus, téléchargez gratuitement un template d’application Facebook en PSD. Après le lancement de la timeline Facebook pour les utilisateurs, l’arrivée tant attendue de son adaptation pour les pages a fait couler beaucoup d’encre. En plus de la mise en page et le principe de navigation totalement revu, de nombreuses fonctionnalités ont été ajoutées. Nous n’allons pas revoir en détail ces nouvelles caractéristiques ici, mais nous allons nous intéresser aux applications présentes au sein des pages de marques. Après ce petit tour d’horizon, retrouvez un template gratuit à la fin de l’article. 810 pixels de large Comme vous avez déjà pu le remarquer, les nouvelles applications Facebook passent de 520 pixels à 810 pixels de large. Heineken Philips BlackBerryFR HTC France Alain Afflelou Pepsi France. Pages Facebook : la guerre des doublons. Cet article a été publié il y a 1 an 11 mois 23 jours, il est possible qu’il ne soit plus à jour.
Les informations proposées sont donc peut-être expirées. Kinder, Apple ok. Mais Kinder Bueno, Kinder Surprise, Kinder Chocobons, Iphone 3G, Iphone 4, Ipod Touch, Ipod nano… vous ne trouvez pas que ça fait beaucoup ? Moi si. Du moins avant… Je m’interroge depuis un moment sur la profusion et la multiplication des pages qui apparaissent sur Facebook. À chaque entreprise, marque, produit, artiste, film… sa page. Entre les pages officielles, les pages créées par des fans et les fausses pages, il devient très dur de se repérer dans cet écosystème, au risque de porter préjudice à la marque. Prenons l’exemple d’une entreprise que nous connaissons tous : le groupe Ferrero.
La stratégie du groupe sur les réseaux sociaux est très simple : des pages pour tous ses produits et/ou marques phares. Life is life (la la la la la) ! En plein dans le mille ! Flood is bad. Les marques, elles nous marquent ! Facebook to create different levels of access for page admins. Facebook to create different levels of access for page admins Facebook announced it will give page owners an option to assign different privileges to admins, but it did not explain what type of access and restrictions will be available.
During a breakout session at the Facebook Marketing Conference on Wednesday, Product Manager Jeff Kanter said pages will soon offer five levels of admin access. He mentioned full access, publishing-only access and insights access, but did not reveal the other two levels. Facebook did not respond to requests for clarification. It’s possible the feature could include messages-only access. After switching to Timeline, pages will include a message button that lets users send private messages to the page. Many page owners have wanted this type of feature for years. Kanter says the company hopes to release the feature by the end of March. The full session about pages is available for streaming here. Sponsored Post Hands-On Social Media Training for Beginners. Facebook et la pub : quand le réseau préfère le business à l'innovation.
Apogée du Web 2.0 fait de partage, de rencontres et d’innovation, la création de grands réseaux sociaux comme Facebook et feu Myspace a fait passer le web collaboratif dans une autre dimension. Tout a été dit sur la création de Facebook par son si génial "Zuck", maintenant à la tête d'une entreprise qui devrait (et a déjà) défrayer la chronique avec son entrée en bourse au mois de mai. Ogre Facebook - Rishi Bandopadhay/CC/Flickr.com Les dernières évolutions de Facebook mais aussi de Twitter, si souvent pris comme sacro-saint outil de sourcing et d’information par certains journalistes, s’éloignent de plus en plus de cet aspect communautaire pourtant si essentiel.
Dénaturer le principe même d'un réseau social Cette idée d’une utilisation idéale des réseaux sociaux n’est pourtant pas si lointaine dans le temps. Pour cela Myspace était une plateforme idéale. Un modèle rétrograde qui s'encroûte, au détriment de l'innovation Et Mark Zuckerberg l’a bien compris. Très simplement ! Facebook: perspectives pour 2012. Facebook vient de rendre accessible la Timeline (le Journal en bon français) à toutes les pages de marque.
Pour un détail des nouveautés induites par cette évolution, je vous invite à consulter les articles de We Are Social ou de Locita. Pour ma part je souhaiterais me concentrer sur les questions plus larges que soulèvent les dernières évolutions du géant des réseaux sociaux. Celà faisait longtemps que je souhaitais faire cet article, mais j’attendais de voir si Facebook nous réservait encore de nouvelles surprises, afin de pouvoir trier sereinement le bon grain de l’ivraie. Donc, que faut-il retenir? Vers une normalisation de la situation. Oui, nous allons devoir payer pour avoir accès à cette audience, et re-payer pour pouvoir parler à nos propres fans. Les deux formats poussés par Facebook, les publicités premium et les actualités sponsorisées vont dans ce sens. La mort des onglets Avec l’arrivée de la Timeline, Facebook signe la mort des onglets d’accueil. Log In. Facebook's Premium Ads Get A Facelift: Slideshow.
Christopher Heine | February 22, 2012 | 0 Comments inShare27 Upgrades reportedly coming at Feb. 29 media event. Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce more engagement, better recall, and a "significant increase in purchase intent. " The new ads will reportedly be announced at a Feb. 29 media event in New York. Peter Corbett, CEO of iStrategyLabs, first shared the documents (embedded below) in a Gigaom post yesterday. Among the changes they discuss: Facebook's IPO preparations haven't slowed its Marketing Solutions team from continuing to iterate products for brands. Facebook : bientôt une messagerie privée entre fans et pages pro. Facebook Platform Updates: Frictionless Requests 2.0, OAuth 2.0 and HTTPS Deadlines Tomorrow, FMBL Ending June 2012.
Facebook Is Losing Users In The Countries Where It Took Off First. Sony Ericsson | Facebook. Castorama. Facebook Turns Friend Activity Into New Ad Format. In-Depth Review: Facebook’s New Message Inbox Product. Facebook Marketing: Ultimate Guide. Facebook SEO 101. Médias sociaux > Pourquoi British Telecom n’est pas sur Facebook. Digital Sharecropping - Why Most Facebook Customization is Wasted Effort | Social Media Marketing.