HBO Is Putting First Episodes of 'Girls' Season 3 on YouTube. HBO will upload the first two episodes of Girls season three onto the network's YouTube channel on Jan. 13 at 10 a.m.
ET, just 12 hours after they premiere on HBO. Rather than requiring fans to watch live during Sunday's two-part premiere or forcing them to catch up using its HBO GO subscription service, offering the episodes for free on YouTube is one way the network is courting the show's active online fan base. "For us, this is an increasingly challenging demographic to reach with traditional means," Sabrina Caluori, HBO's vice-president of social media and marketing, told Mashable. HBO decided to "be social first" with the way its marketing team released announcements, taking advantage of "emerging platforms" such as Tumblr, Instagram, Vine and even Snapchat, as well as social giants such as Facebook, Twitter, Pinterest and YouTube.
"Micro video is really becoming more mainstream," Caluori said. On Facebook, the Girls page is posting character recaps via emojis. Image: HBO. Cardboard empires: How digital is supporting, not killing board games. Board games, as a medium, are no stranger to the digitization of physical products that just about every form of media is undergoing.
Mobile app stores have seen countless digital board game adaptations sail to the top of the charts, and cling to those spots with unswerving determination. It's not just the major publishers that are finding that success, either; companies much smaller than Hasbro and Mattel are selling huge numbers of their digital games. And It's not really that hard to figure out why: tablets and mobile devices seem tailored for emulating board game experiences. They're sharable. They're interconnected. That's just the first step in the digitization process, though. Again, it's not hard to figure out why that second step is so obligatory. Only, board games don't seem to be having any trouble at all. Take Days of Wonder, whose two biggest cardboard properties — Ticket to Ride and Small World — have found success both in physical and digital formats.
Digital Detox : tendance déconnexion. Balsamiq.
Agences. Social Media. Community Management. Branded Content. Placecast. Playing 20 Questions With Your Digital Strategy. Robin Neifield | December 3, 2010 | 1 Comment inShare12 A systematic approach to guide your digital marketing strategy planning.
While true digital strategy cannot be a paint-by-numbers affair, it can be helpful to use a checklist of questions and considerations to spur thinking and either qualify or dismiss proposed approaches. Strategy Prep Start with a concise brief that details business objectives and do some initial prep work to help keep the work focused and on track. Early Stage Questions Throw the following questions out to your team in the early stages of digital strategy formation: Does geographic location, proximity to fixed locations, or other users play an important role in motivating desired behaviors? Later Stage Questions In later stage digital strategy brainstorming - after an initial approach has been identified, ask these questions: Are there political barriers or other obstacles to adopting this smart approach?