eLearning. SocialMedia. Engagement. Spam. Startup. Sm. Turning Consumer Loyalty Into a Cellphone Game. AT&T: AR Soccer Game Banner - Cat: Creativity and Technology. PAPER - The 2010 Special 301 review process examined #IPR (intellectual property rights) in 77 countries - Creating Word of Mouth Scientifically - Technorati Guru.
For the businesses that want to stand out above the noise of their industry, there is nothing worse than meeting expectations with your marketing. Why aspire to look like your competitors and deliver to industry standards when you can exceed and differentiate your business, creating Word of Mouth (WOM) Marketing. It is easy to make your business stand out from the rest through your marketing and PR (and exemplary service delivery) but it involves breaking the mould, and stepping outside the order of expectations. Here's how. Steve Knox, from Proctor and Gamble subsidiary Tremor, a scientific division that focuses on WOM marketing, recently reported on his research about appealing to the human mind to generate WOM.
He discussed his research that demonstrates that the brain isn’t actually wired to “think”. In fact his research shows it is designed to save most of its processing energy for crises. Let me give you an example that bring it closer to home. Continued on the next page. Enterprise 'app store' unveiled... cool idea. Over the months, we've had occasional posts about making well-tested, well-governed services available to the enterprise through an 'app store,' just as Apple has a well-regulated site for its iPhone and iPad third-party apps. 'I believe every enterprise will ultimately adopt the App Store as the primary model for delivering information in the future.' Steve Jobs' business model presents an interesting and organized way to acquire services and content. That is, the idea that applications (or services or whatever) are sitting out there in a common catalog, ready for use anytime you need it and send a few dollars/euros/pounds/rupees their way.
Dion Hinchcliffe, an industry visionary and fellow contributor here at ZDNet, has been exploring the idea of the app store model for some time, and how its shaping our perceptions of how a software delivery system should function. The federal government runs an app store to supply services and software to its agencies.
Something to ponder indeed. 32 ways to make your blog suck less. What’s better for startups: partnerships or incorporation? Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, PLLC, a law firm specializing in the representation of entrepreneurs. He submitted this column to VentureBeat.) A reader asks: I’m a student at Stanford, and my classmate and I are launching a new web venture. We agreed to split the ownership 50-50, and I found a good partnership agreement template on the web to reflect that.
I was wondering if there are problems with us just being partners for now, and then perhaps incorporating down the road. Answer: Unfortunately, there are a number of significant potential problems with this strategy. The most notable is from a personal liability perspective. For example, if your partner executes a consulting agreement on behalf of the company with a developer, and that agreement is breached for whatever reason, the developer could sue both the company and you personally. The bottom line is: A general partnership has limited utility for entrepreneurs. The Economics of the World Cup | MintLife Blog | Personal Finance News & Advice. Some tips on selling from Ogilvy. Macmillans DynamicBooks Lets Professors Rewrite E-Textbooks. What makes the perfect Transmedia Producer?… …and the truth about ARGs. Now that transmedia is everywhere and the Producers Guild of America have turned the ‘transmedia producer’ into a bona fide (or at least recognised) professional role one thing that rears it’s cross-media head is, who and where are the best transmedia producers going to come from?
I have spent a good part of the last 15 years mentoring & training traditional & non-traditional media types in multiple platform content and now question where the best producers of this multifaceted ‘new’ content will come from – academia, film, book authors, social media consultants, game designers, TV, web developers, radio, advertisers, young, old, not yet born?
Read on, a ‘hypothetical’ interview follows and this is an opinion piece I cannot put in my book or lecture about! Firstly what is it and does it actually mean anything at all? Here are some of the problems: Everyone is a transmedia producer - yes you’ve made a website that is attached to a TV show, your a TP. Answers from Wikia. Create your own question and answers site Start a new community and be the expert on your topic, whether it's Fraggle Rock, regular expressions or Manolo Blahnik. Answers from Wikia is a great way to bring together the detail of a question and answer site with the warm, cozy feeling of being surrounded by people who are passionate about the same thing that you are. And since you're the founder, you can say what goes on your own site. Easy to start, fun to keep going. Become the expert Do you want to become known as an expert online in DIY? Be in control Tired of being part of a huge site where someone else sets the rules?
Make it easy on yourself Answers from Wikia sites are designed to be easy to use even if you don't have experience creating a website. eLearning Technology. This post is a new kind of thing for me. Dr. Joel Harband wrote most of this post and I worked with him on the focus, the content and a little bit of editing - actually I couldn't help myself and I edited this a lot. So this is really a combined effort at this point. As you know, Text-to-Speech is something that's very interesting to me and Joel knows a lot about it as CEO of Tuval Software Industries maker of Speech-Over Professional. This software adds text-to-speech voice narration to PowerPoint presentations and is used for training and eLearning at major corporations. Joel was nice enough to jump in and share his knowledge of applying text-to-speech technology to eLearning.
Please let me know if this kind of things makes sense and maybe I'll do more of it. Text-to-Speech Poised for Rapid Growth in eLearning Text-to-speech (TTS) is now at the point where virtual classrooms were about 4 years ago when they reached a technological maturity where they were mainstream. 1. 2. 3. 4. 5. For better customer relationships, concentrate first on employees. The first priority of every company should be serving customers, right? Wrong, according to a new book from IT services firm CEO Vineet Nayar, called "Employees First, Customers Second: Turning Conventional Management Upside Down.
" This is the management philosophy that HCL uses to run its business, a philosophy it embraced back in 2005. Why should you listen? For one thing, HCL actually grew during the 2008 to 2009 recession, recording revenue expansion of 23.5 percent last year alone. The issue for Nayar is that managers don't spend enough time concentrating on empowering and "enthusing" the employees that have the most contact with customers. "Perhaps the biggest surprise for readers of my book will be that Western-style companies can achieve even greater success by making their approach to business more democratic. This is not to suggest that you should coddle your employees. But, the problem is that employees today feel undervalued, according to the research.
INFOGRAPHIC - The #Evolution of the Television - - This timeline looks at the last 84 years of TV’s history. Enduring Ideas: The strategic control map - McKinsey Quarterly - Strategy - Strategic Thinking. The strategic control map uses market capitalization dynamics to help companies identify their biggest opportunities and threats, as well as to boost their odds of hunting for acquisition targets rather than being hunted themselves. Developed in 1996 by McKinsey’s Vijay D’Silva, Bob Fallon, and Asheet Mehta, the framework tracks the relationship between the two dimensions of market capitalization by plotting a company’s size (measured by book value) against its performance for shareholders (measured by market-to-book ratio).
Podcast Enduring Ideas: The strategic control map Companies mapped in this way fall into four groups, each with its own challenges and corresponding strategic imperatives. The large, high-performing companies in the upper-right quadrant are the least likely to be acquisition targets. Their challenge is to maintain a strong position by pursuing fresh opportunities without watering down returns. Interactive. Workscape evolution. This morning Jane Hart posted this 5-stage model of the evolution of workplace learning in an organization. I’ve re-worked the model to show: my domain is the workscape (the merger of work and learning, the learning ecosystem)overarching issue is who controls the curriculumlearning is a mix of formal and informal, not one or the other The further you go to the right in these models, the less the support provided by L&D. I advocate filling the gap with support of social and informal learning. LMS have their place: opening up and tracking performance of formal and compliance training.
What Businesses Can Learn From Nonprofits. “If only not-for-profit organizations were run like for-profit companies …”, so goes the common refrain. From my experience, it’s the other way around. For-profit companies have much to learn from the nonprofit sector. This is the topic that Nancy Lublin, nonprofit leader and social marketing consultant to corporations, addresses in an article she wrote for Fast Company Magazine that is adapted from her new book, Zilch: The Power of Zero in Business. She writes: Everyone loves to talk about how not-for-profits need to behave more like businesses.
BP, GM, Chrysler, Lehman Brothers, AIG – the list goes on and on. Alice Korngold, writing about Lublin’s book for a Fast Company blog, puts it this way: Think about how the employees of BP feel: Ashamed? Instead, many companies, like BP, employ managers who are driven by the size of their budgets. Universities of the future. Guest blog by Robert CosgraveDr. Robert Cosgrave writes on the future of tertiary education at My daughter is 4 years old. In October 2023 she will probably go to university. What will that university look like? Where will it be?
Will it be anywhere? The 20th century was good to universities, marching them from an elite fringe to the very heart of the information economy. Four great changes will dominate the development of universities in the century ahead. The first is demographic. The second trend is economic. But concrete does not a university make.
The third trend is technological. In the 1950s my parents had a realistic choice of exactly one university. The consequences of this for conventional tertiary institutions, used to steady business from local students, will be devastating. The fourth trend has potentially the greatest consequences in the long term. Like this: Like Loading... Explore posts in the same categories:higher education, university. Hacking the Academy. IKEA: Re-size a Room - Cat: Creativity and Technology. Turndowns and Great Recruiters | Human Capital Institute. Good recruiters love the hunt. They love the excitement of identifying a great prospect to pursue.
Good recruiters also love the sales pitch. They get a thrill from reeling in that passive prospect and converting them into an active candidate. Good recruiters love the negotiations that lead to closing the deal. It’s exciting to see the deal come together. Everything seemed to be going well. The problem is that for each search, one person gets the job and a whole bunch of other people don’t.
What GREAT recruiters know is that it’s just as important how you handle those who don’t get the job as it is how you handle the one that does. Get back to everyone. If you haven’t personally looked for job in a while, it’s hard to remember how much interviewing for a new job disrupts your life. Jason Lauritsen is the Vice President of Human Resources at Union Bank and Trust.
Disintermediation: The disruption to come for Education 2.0 - O'Reilly Radar. On the largest of scales, we rarely have the luxury of designing technological systems. Instead, technologies happen to us – our experience of them being ragged, volatile, turbulent and rife with unexpected interactions. Tim’s posts about the emerging internet operating system (here and here) describe a great example of this – the winner of that particular fight being very much TBD and the factors determining victory or defeat being themselves the subject of lively debate. When we talk about Education 2.0, though, we are prone to think that we can design it – that we can consciously and deliberately lay the groundwork for its effective implementation. Our deliberation, though, may be less powerful than the larger forces driving its rapid evolution. One such force will certainly be disintermediation. Disintermediation is a process in which a middle player poised between service or product providers and their consumers is weakened or removed from the value chain.
WHITEPAPER (PDF DWLD, 24pgs) The Compelling Case for #Conferencing Reducing Costs in Challenging Economic Times. Dad, Dad! He's looking up answers on his iPod! | Education IT | ZDNet.com. So exclaims my 7-year old, running into the kitchen, eyes bright at the prospect of getting his older brother in trouble. His face fell as I asked why it was a problem for him to be looking up the answers to his history homework on the Internet. As I explained that it was OK to search for answers to questions on the Web, he walked dejectedly back to my laptop and harvested some more crops in Farmville. Clearly, the little guy was missing the point of the World Wide Web. As I went about my business in the kitchen, I couldn't help but feel sad (and completely upset with myself as the technology director of his school district) that somewhere along the way he got the impression that Googling was somehow equivalent to cheating.
Obviously, there are things that we should all be able to do without consulting the search engine of our choice. Same goes for being able to write and communicate effectively. I don't care if my kids don't remember who Zachary Taylor or Stephen Kearny were. The Science and Art of Giving and Receiving Feedback. We cannot underestimate the value of feedback. Feedback is an important aspect of building a constructive relationship - personal and professional.
It is an invitation to interact. It can help improve our performance and change our behaviour. It can help us become self-aware and also allow us to help others discover themselves. Most of us know and understand the importance of feedback. But when it is time to give or receive it; we are not at our comfortable best. I can assure you, it is not easy and it does not come naturally. Several articles and books explain the right method and process to give feedback. Giving Feedback- Any time is a good time for giving feedback - Don’t wait for the end of the assignment/project/year to give an important piece of feedback that would have made the difference along the way. . - Plan the feedback session – It is not a good idea to give feedback on an ad-hoc basis, in between other meetings, in the hallway, when surrounded by other people etc. Intel launches new version of its Classmate PC for kids. Mind Mapping Tools. PAPER (PDF DWLD, 8pgs) From #Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series from #CMU -
How to Stop Procrastinating--Now - Entrepreneur.com. POST - #Learnstreaming and #PKM - A graphic that reflects many of the concepts of personal knowledge management. PP-The Future Belongs to Those Who_A Guide For Thinking About The Future_IAF_07pgs.pdf uploaded by @GiancarloGC (Giancarlo Colombo) Rough Type: Nicholas Carr's Blog: Experiments in delinkification. Moodle: e-learning’s Frankenstein. Exercise on the Brain.