Social entrepreneurship. Skateistan is an organisation well worth talking about, with an innovative approach to human development. After recently coming across the work of Ollie Perkovich and his team in Kabul, it is hard not to be extremely impressed. Operating within a war zone in a nation ravaged by 30 years of conflict, with deep social divisions thanks to ancient rivalries (exacerbated by years of equally destructive Taliban rule) throws up massive obstacles.
Their story is one of believing in yourself and making the seemingly impossible come to fruition in order to make a difference in a troubled part of the world. Skateistan is the world’s first co-educational skateboarding school, where students develop skills in skateboarding, skateboarding instruction, healthy habits, civic responsibility, information technology, the arts, and languages. Recently, UTS hosted Ollie Perkovich for a session at the BUiLD ! Bootstrapping to get the idea off the ground is a story familiar to many start-up organisations. Social Network Marketing Strategies Exposed. 10 Small Business Social Media Marketing Tips. Ross Kimbarovsky is the co-founder of crowdSPRING, a community of 43,000+ graphic designers that helps small businesses from around the world with graphic design needs.
You can follow Ross on Twitter @rosskimbarovsky and @crowdSPRING. Capacity - especially to plan and execute effective marketing strategies - is a big challenge for every small business. In this post, I'll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy - for those who simply want to get their toes wet, as well as an advanced strategy - for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. These tips are based on my experience leveraging social media marketing for my company, crowdSPRING.
I suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you'll measure success. 1. 2. 3. 4. 5. 6. Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking. Without fail, we get a call at See3 every week asking us to produce a “viral” video.
“You know”, they say, “a video that will get a lot of views when we put it on YouTube.” And every week, without fail, there is a sigh and a deep breath among the staff at See3 as we explain that maybe a viral video isn’t what you really need. Maybe, we say, what you really need is a video strategy. The Siren Song of Viral Nonprofit organizations work very hard to get their messages in front of new audiences.
The viral video story goes like this: A video will be uploaded to YouTube and it will (magically) catch fire. At this point in the story I ask, “And so what does that get you?” It’s a nice story, but unfortunately, it rarely works out that way. Facts about Viral Video You cannot predict which videos will be viral hits We never promise viral hits because very few organizations are interested in being edgy enough, or off-message enough, to make their video a must-see.
You don’t want to be a one-hit wonder.